当闪充技术遇上潮流艺术，比亚迪在红海里打了一张“情绪牌”

大河财立方03-13

【大河财立方记者王宁宁深圳报道】3月13日，走进比亚迪深圳总部的方程豹钛3闪充版发布会，仿佛进到了一个潮流艺术展。　　会场入口，钛3停在闪充桩旁，展示着闪充补能告别焦虑的技术底气，方程豹钛系列将成为比亚迪闪充的首个量产车型；另一侧，方程豹IP“豹豹”与钛3融合，共创新IP“INNO BAO”，潮玩公仔、联名画作，营造了潮流艺术和女性友好的氛围，这与传统SUV强调的空间、性能有所不同。　　日前，...

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BAO”，潮玩公仔、联名画作，营造了潮流艺术和女性友好的氛围，这与传统SUV强调的空间、性能有所不同。　　日前，比亚迪发布第二代刀片电池和全新闪充技术，“5分钟充好，9分钟充饱”攻克电动汽车充电慢、低温充电难、里程焦虑三大行业痛点。截至3月12日，比亚迪闪充站已落地4597座，2026年计划建成2万座。　　“10%到97%充电仅需9分钟，零下30度也只多3分钟。”方程豹汽车总经理熊甜波现场介绍，钛3闪充版有620km后驱闪充版、565km四驱闪充版两款，售价15.38万至16.98万元。值得注意的是，这是比亚迪第二代刀片电池与闪充技术在15万级市场的首次量产落地。　　15万级纯电SUV市场早已杀成红海，深蓝S7、零跑C11、银河E5，每一款都在堆配置、拼参数、卷价格。钛3闪充版凭什么突围？　　此次发布会区别于传统新车亮相，现场传递的更多是“态度”软实力。记者现场了解到，方程豹与时尚媒体ELLE发起的“闪闪与共”影像闪耀计划，发布会还着重提到女性也能开很硬核、有力量，但又有态度的车。　　“硬件太卷的时候，情绪价值就成了第一生产力。钛3切入潮流艺术和女性力量，其实是在重塑消费者的评价标准。”格局研究所联合创始人、汽车首席观察员贾智超向大河财立方记者分析，但纯粹讲故事，护城河太浅。　　贾智超认为，钛3真正的壁垒，在于用第二代刀片电池和闪充技术打底子，用潮流艺术和女性力量做面子——硬核技术缓解补能焦虑，柔软情绪给予身份认同。“消费者愿意为‘缓解补能焦虑’支付溢价，而不一定是为更好的运动性能买单。在闪充技术具有先进性的窗口期内，钛3获得的不是卖得更贵的特权，而是定价的主动权和销量的虹吸效应。”（文章来源：大河财立方）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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