财政部贴息促消费拓展新场景 1200家门店花呗分期免息享国家贴息

广州日报03-10

广州日报全媒体记者近日从蚂蚁消金处获悉，从3月起，花呗分期“国家贴息”专场活动已由线上拓展至线下超1200家门店，首批联合教育、健康等领域180余品牌商家，以“财政贴息+金融支持+商家让利”模式，助力金融实惠触达更多消费者。　　国家贴息直达线下服务型消费升温　　个人消费贷款财政贴息政策自2025年9月1日起正式实施，根据相关政策，对符合条件的个人消费贷款给予年贴息比例1%的财政贴息。今年1月20日...

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Installments","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"BABA":0.6,"09901":1.86,"HBBD.SI":0.6,"EDU":1.86,"ALBmain":0.6},"content_text":"广州日报全媒体记者近日从蚂蚁消金处获悉，从3月起，花呗分期“国家贴息”专场活动已由线上拓展至线下超1200家门店，首批联合教育、健康等领域180余品牌商家，以“财政贴息+金融支持+商家让利”模式，助力金融实惠触达更多消费者。　　国家贴息直达线下服务型消费升温　　个人消费贷款财政贴息政策自2025年9月1日起正式实施，根据相关政策，对符合条件的个人消费贷款给予年贴息比例1%的财政贴息。今年1月20日，个人消费贷款财政贴息政策进行优化，实施期限延长至2026年底，同时将贴息领域拓展至各消费场景，取消了贴息金额单笔上限，增加经办机构。　　据悉，蚂蚁消金联合商家加码补贴，在财政部1%贴息基础上，直接将分期利率降至0。消费者用花呗分期付款即可自动享最高12期免息，无需额外操作，优惠一步到位。　　目前优惠服务覆盖北京、上海、广州、重庆等19个重点城市，重点聚焦健康、教育等民生服务领域。华厦眼科、马泷齿科等头部医疗机构，以及新东方、51Talk、高顿财经等知名教育品牌均深度参与，通过降低一次性支付压力，让消费者能够享受到高质量的健康与教育服务。　　国补促进加码让利商家、消费者双赢　　财政贴息成为助力商家生意增长的帮手。数据显示，2025年双11期间，“国家贴息”专区花呗分期免息活动带动人均分期金额较当年9月提升18%。这一拉动效应，促使更多商家主动参与、加大让利。　　健康服务龙头企业华厦眼科全面升级分期免息方案。华厦眼科医院集团财务收费部主任蒋敏表示，在国家贴息带动下，公司将分期免息服务从屈光项目扩展至白内障、老花矫正、儿童近视防控等核心诊疗项目，并首次针对高客单价项目开放12期免息，实现“零首付、零利息、零手续费”，最大程度减轻了患者就医付款压力。　　新东方在线同样积极响应，针对留学考试、英语能力提升等核心课程，推出3期、6期分期免息，惠及广大学员群体。　　“个人消费贷财政贴息政策落地分期免息，让更多有学习提升、留学深造需求的消费者享受到了优质的教育资源。而依托蚂蚁生态，我们实现了便捷支付、数字化运营等全链路支持，更高效地触达潜在用户，提升了课程转化效率。这种‘政企金’协同的补贴模式，真正实现了政策红利直达民生、学员享受实惠、品牌实现增长的多方共赢。”新东方集团国际教育副总裁兼新东方在线国际教育总经理宋鹏昊表示。　　数字金融精准赋能持续释放消费新动能　　花呗分期通过数字金融链接能力，将财政贴息政策红利转化为居民实际购买力。数据显示，“国家贴息”专区上线后，服饰、大家电、家居家装、汽车、潮玩、小家电等分期免息交易额增幅均超过了20%，其中，服饰行业增长近50%。这些满足老百姓提升生活品质需求的品类，成为分期免息工具渗透率增长最快的领域。　　蚂蚁消金线下场景业务部总经理彭博表示：“今年3月是春季促销与国家贴息政策的叠加期，居民在健康、教育等领域的服务型消费，正在成为提振消费的新亮点”，他表示，未来，蚂蚁消金将持续深化与线下商家合作，将分期免息拓展至更多城市和消费场景。　　“近期，个人消费贷款贴息政策持续优化升级，协同发力、直达民生成为政策落地的突出亮点。随着花呗等数字信贷产品被纳入消费工具箱的‘国家队’，居民消费信贷选择得到进一步丰富，有效放大了财政政策的撬动效应。”素喜智研高级研究员苏筱芮表示。（文章来源：广州日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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