全国政协委员曹鹏：推动消费品以旧换新政策在乡村地区深化推进

经济参考网03-10

今年2月初，家住辽宁大连大长山岛渔村的村民邹丽华收到了儿子在京东用国补购置的65吋大屏电视。大屏电视清晰的画面让这个春节更添年味，邹丽华的儿子在下单时叠加国补和京东以旧换新后优惠了五六百元，这让节俭了一辈子的老人格外欣慰。同样来自岛上的牛进亚也在近期为新家配齐了全屋智能家电，“国补加上京东券，省了两千多，新家一下子科技感十足。”　　在京东的助力下，国补政策跨越山海，不仅抵达了城市，也精准送达到了...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2618959405?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-03-10 22:25","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2618959405","market":"sh","top_or_hot":-1,"title":"全国政协委员曹鹏：推动消费品以旧换新政策在乡村地区深化推进","media":"经济参考网","content":"<div>\n<p>今年2月初，家住辽宁大连大长山岛渔村的村民邹丽华收到了儿子在京东用国补购置的65吋大屏电视。大屏电视清晰的画面让这个春节更添年味，邹丽华的儿子在下单时叠加国补和京东以旧换新后优惠了五六百元，这让节俭了一辈子的老人格外欣慰。同样来自岛上的牛进亚也在近期为新家配齐了全屋智能家电，“国补加上京东券，省了两千多，新家一下子科技感十足。”　　在京东的助力下，国补政策跨越山海，不仅抵达了城市，也精准送达到了...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202603103667797125.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>全国政协委员曹鹏：推动消费品以旧换新政策在乡村地区深化推进</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n全国政协委员曹鹏：推动消费品以旧换新政策在乡村地区深化推进\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-03-10 22:25 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202603103667797125.html><strong>经济参考网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今年2月初，家住辽宁大连大长山岛渔村的村民邹丽华收到了儿子在京东用国补购置的65吋大屏电视。大屏电视清晰的画面让这个春节更添年味，邹丽华的儿子在下单时叠加国补和京东以旧换新后优惠了五六百元，这让节俭了一辈子的老人格外欣慰。同样来自岛上的牛进亚也在近期为新家配齐了全屋智能家电，“国补加上京东券，省了两千多，新家一下子科技感十足。”　　在京东的助力下，国补政策跨越山海，不仅抵达了城市，也精准送达到了...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202603103667797125.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0320764599.SGD","symbol_name":"FTIF - Templeton China A Acc SGD","start_time":0,"source_url":"http://finance.eastmoney.com/a/202603103667797125.html","article_id":"2618959405","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2618959405","pubTimestamp":1773152715,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"今年2月初，家住辽宁大连大长山岛渔村的村民邹丽华收到了儿子在京东用国补购置的65吋大屏电视。大屏电视清晰的画面让这个春节更添年味，邹丽华的儿子在下单时叠加国补和京东以旧换新后优惠了五六百元，这让节俭了一辈子的老人格外欣慰。同样来自岛上的牛进亚也在近期为新家配齐了全屋智能家电，“国补加上京东券，省了两千多，新家一下子科技感十足。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89618":"京东集团-SWR","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU1282649067.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (USD) INC A","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","BK1575":"同股不同权","LU0865486749.SGD":"Eastspring Investments - Asian Equity Income AS SGD-H","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","LU1044875133.USD":"天利亚洲反向股票 AU Acc","BK4503":"景林资产持仓","BK4551":"寇图资本持仓","SG9999001226.SGD":"UNITED SUSTAINABLE ASIA TOP 50 \"A\" (SGD) ACC","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","LU0259732245.USD":"EASTSPRING INVESTMENTS DRAGON PEACOCK A","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","BK4505":"高瓴资本持仓","LU0828237510.HKD":"SCHRODER ISF BIC (BRAZ IN CH)\"A\" (HKD) ACC","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","BK4504":"桥水持仓","LU0228659784.USD":"施罗德金砖四国基金","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU0051755006.USD":"摩根大通中国A (dist)","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU1044876610.USD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"ZU\" (USD) ACC","LU0543330483.HKD":"TEMPLETON ASIAN GROWTH \"A\" (HKD) ACC","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1642822792.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"A\" (SGD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","JD":"京东","LU1044874839.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"AGH\" (SGDHDG) ACC","LU0084288322.USD":"Natixis Asia Equity RD USD","BK4524":"宅经济概念","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","KJD":"2倍做多JD ETF-KraneShares","LU1813983027.USD":"MANULIFE GF DRAGON GROWTH \"AA\" (USD) INC","BK4526":"热门中概股","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU1282651121.HKD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) INC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","BK4122":"互联网与直销零售","BK1249":"综合零售","LU0140636845.USD":"施罗德大中华区股票A Acc","BK4509":"腾讯概念","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","BK1502":"双十一","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","BK4579":"人工智能","LU0588545730.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"ADM\" (USD) INC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","BK4614":"Manus概念股","IE0008368742.USD":"首域中国增长基金I Acc","SG9999002463.SGD":"LionGlobal China Growth SGD","BK1142":"互联网与直销零售","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU0588545490.SGD":"Eastspring Investments - Asian Equity Income AS SGD","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0052750758.USD":"富兰克林中国基金A Acc","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","BK1588":"回港中概股","LU0384037296.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AT\" (USD) ACC","LU0488056044.USD":"Allianz Asian Multi Income Plus Cl AM DIS USD","09618":"京东集团-SW","BK1615":"港股-互联网","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","BK4531":"中概回港概念","BK1619":"稳定币概念","LU0315178854.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"A\" ACC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU1224444064.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AM\" (USDHDG) INC","LU0048580855.USD":"富达大中华区A","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0293314216.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"A\" (USD) ACC","LU0359201612.USD":"贝莱德中国基金A2","LU1282651048.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (USD) INC","LU1688375341.USD":"贝莱德中国灵活股票基金","LU1720050803.USD":"安联全方位中国股票基金","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","BK4220":"综合零售","LU0791590937.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"A\" (USD)","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU1282649810.SGD":"Allianz Asian Multi Income Plus Cl AMg DIS H2-SGD","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK4585":"ETF&股票定投概念","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","BK1591":"就地过年概念","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","BK4558":"双十一","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU1366334651.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"I\" (USD) INC","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","BK4588":"碎股","LU0594300419.USD":"富达中国消费基金A","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","BK1610":"ETF&股票定投概念","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC"},"translate_title":"Cao Peng, member of the National Committee of the Chinese People's Political Consultative Conference: Promoting the policy of trade-in of consumer goods in rural areas","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.96,"09618":1.96,"KJD":0.6},"content_text":"今年2月初，家住辽宁大连大长山岛渔村的村民邹丽华收到了儿子在京东用国补购置的65吋大屏电视。大屏电视清晰的画面让这个春节更添年味，邹丽华的儿子在下单时叠加国补和京东以旧换新后优惠了五六百元，这让节俭了一辈子的老人格外欣慰。同样来自岛上的牛进亚也在近期为新家配齐了全屋智能家电，“国补加上京东券，省了两千多，新家一下子科技感十足。”　　在京东的助力下，国补政策跨越山海，不仅抵达了城市，也精准送达到了偏远海岛，为县域乡村消费焕新注入了新活力。　　从数据来看，今年以来，县域农村换新提速明显，空调套装、壁挂式洗衣机等大家电销量同比增长超六倍。黑龙江、湖南、贵州等地的偏远农村地区国补电视、空调、冰箱产品订单量同比大幅增长。家电换新订单量的大幅增长背后，是京东建立起覆盖城乡的供应链与服务网络，让国补商品顺利抵达每一个村落。　　尽管成效初显，但在政策落地的“最后一公里”，仍存在亟待打通的堵点。　　全国政协委员、京东集团技术委员会主席曹鹏在采访中表示，“‘两新’政策在县域农村地区的落地还存在一些堵点，包括宣传动员不足、缺少专项资金引导、部分线下门店缺少相关资质等问题，致使许多农村地区消费者难以充分享受到技术与政策红利。”　　2026年政府工作报告在部署提振消费专项行动时，也明确提出“激发下沉市场消费活力”。推动消费品以旧换新政策在乡村地区深化推进成为曹鹏重点关注的方向。　　如何深化农村国补的推进？曹鹏的建议是：加大国补下乡的宣传、设立国补下乡专项资金池、放宽国补线下主体报名条件、统筹发力激活农村消费市场。在曹鹏看来，加大国补下乡宣传，有助于让更多农村居民享受到政策红利。“建议商务部会同农业农村部等部门组织县域乡村地区加大国补下乡的宣传，建立联席协同机制。”他说道。　　中国家用电器协会副秘书长、中国家电网总编吕盛华认为，随着今年国补的落地，更多乡村消费者能更好享受到国补政策红利，提升生活质量，激发农村消费活力，为乡村振兴注入更多动能。“同时，希望能保持线上国补消耗的便利性，让已养成习惯的城市用户继续在线上领取国补进行消费。”吕盛华说道。　　为进一步提振乡村消费，曹鹏建议设立国补下乡专项资金池，在国补大盘中划出专门资金额度用于农村市场，支持具备农村覆盖能力和合规资质的企业参与，优先倾斜农村线上化消费。他分析，放宽国补线下主体报名条件，有助于让更多乡镇实体门店为农村消费者提供便利服务。建议鼓励更多规范经营的中小企业参与，将目前不具备国补资质的县域及农村家电、3C数码门店纳入国补范围，惠及更多农村市场消费者，提高地方社零消费能力。　　国务院发展研究中心二级研究员、市场经济研究所原所长王微认为，当前农村家电市场与城市市场在产品功能、使用场景和销售服务渠道等方面存在明显的发展差异，推进农村家电以旧换新、撬动农村消费，需要制定更具针对性的完善政策。一方面，要给予农村地区以旧换新资金补贴倾斜；另一方面，要通过线上线下联动扩大补贴覆盖面，精准界定适配农村市场的产品范围，丰富产品选择，切实破解农村家电以旧换新难题，激活农村消费潜力。　　全国政协常委、国家统计局原副局长贾楠认为，利用电商平台成熟的供应链基础设施和技术能力服务国补下乡，可以快速促进价格普惠，助力县域消费升级，同时带动县域电商发展，完善县域数字经济生态。建议推动“线上引流+线下强基+县域适配”多轨并行模式，优化资金分配、完善服务体系，让政策红利既惠及农村消费者，又能带动县域实体发展、物流完善和就业稳定，实现县域消费升级与县域经济发展的双向赋能。　　“统筹发力激活农村消费市场。通过企业投入、政策赋能，更好助力农村国补深入推进，让以旧换新政策真正普惠亿万乡村居民。”曹鹏说道。　　京东介绍，为了让国补政策真正扎根乡村，2025年，京东在乡镇及以下地区累计投入近300亿元，覆盖商品补贴、物流履约、线下服务网点建设等多个领域，全国近10万个乡镇服务站成为承接国补的重要节点，让村民在家门口就能享受与城市同步的换新服务。　　京东表示，2026年将继续投入资源，用于乡镇及广大乡村国补落地。通过京东覆盖全国的物流体系、数万家线下经营门店，更好助力农村国补深入推进。　　多家头部企业表示将与京东携手，深化农村国补落地。　　美的集团中国区域总裁王春凯表示，美的将凭借全屋智能产品和扎实的线下服务能力，与京东强大的流量及数字化运营能力深度融合，更好助力以旧换新政策在乡村的落地。“双方深化战略合作，共同将国家的政策红利转化为乡村消费者可实现的品质生活升级，为提振乡村消费、促进绿色智能家电普及和产业高质量发展贡献美的力量。”　　海尔集团副总裁、海尔智家中国区总经理赵弇锋表示，海尔始终坚持以用户需求为中心，聚焦用户“第一体验”。2026年起海尔与京东将发挥平台全渠道覆盖、线上国补高效核销及县域服务网络优势，打通城乡消费与服务链路，共同提升换新便捷度与用户体验。通过产品与渠道共同落地政策导向，推动行业绿色化、智能化、高端化升级，共促家电产业高质量发展，深化消费品以旧换新政策在乡村地区推进。　　海信集团中国区总裁尹志新表示，当前，农村市场对绿色、智能家电的需求持续升温，但受制于服务覆盖不足、信息触达不畅等，政策红利尚未得到充分释放。“为此，我们期待与京东深度携手，依托其线上线下的全域渠道优势，借助消费品以旧换新政策的持续加码、发放机制优化，让数千万消费者能够‘补得上、补得快、补得稳’，真正实现‘政策惠农、平台赋能、品牌履责’的多方协同与共赢。”尹志新说道。（文章来源：经济参考网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.40.0","shortVersion":"4.40.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2618959405","isCrawlerRequest":true}