美国法院勒令“龙虾”停止访问电商账号

新消费日报03-11

文/史正丞作为圈定AI智能体行为边界的关键之战，美国一家法院本周作出裁定，初创公司Perplexity AI旗下智能体产品必须停止访问电商巨头亚马逊的网站。作为背景，去年11月亚马逊将Perplexity告上法庭，指控其智能体浏览器Comet代表消费者在亚马逊电商网站上购物的行为构成计算机欺诈，理由是AI公司未向网站披露其代表人类购物的行为，并在亚马逊要求停止该行为时予以拒绝。Perplexity...

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Chesney在裁定中写道：“亚马逊已经提供有力证据表明，Perplexity通过其Comet浏览器在获得亚马逊用户许可，但未获亚马逊授权的情况下，访问了用户受密码保护的账户。”法官要求Perplexity停止访问亚马逊系统中“受密码保护的部分”——即用户账号，并销毁亚马逊数据的副本。据悉，这项裁定为临时禁令，在双方就“AI智能体访问电商网站是否需要预先获得电商授权”的案件判决前有效。该裁决下达后暂缓一周生效，以允许Perplexity提出上诉。对于最新进展，亚马逊发言人Lara Hendrickson表示：“这项初步禁令将阻止Perplexity在未经授权的情况下访问亚马逊商店，这是维护亚马逊客户可信购物体验的重要一步。我们期待在法庭上继续推进我们的案件。”Perplexity也在声明中表示：“公司将继续为互联网用户选择任何他们想使用的AI的权利而斗争。”“吃瘪”的还有OpenAI去年9月曾雄心勃勃进军AI购物赛道的OpenAI，也在上周确认这项尝试没有达到预期效果。公司的一位发言人表示，公司目前的重点是让结账流程在接入ChatGPT的特定应用程序内部完成，而不是允许用户直接通过ChatGPT对话结果中显示的商品列表进行购买。半年前，OpenAI曾豪言用户很快将能在ChatGPT内买到“数百万家商户”的商品，公司还能从销售额中抽取一定的费用。OpenAI这一表态改变意味着，消费者不能直接通过ChatGPT购物，而是要跳转到外部应用或网站上付款。从更广泛的角度来看，当前的电商网站并非为AI设计，而网站和商家是否有意愿将数据交给AI公司，目前看来也是很大的问题。去年，亚马逊通过更新网站的底层代码，试图封禁ChatGPT、Gemini等外部AI访问全球最大电商网站。不过亚马逊CEO安迪·贾西也表示，如果条件具有吸引力，他愿意与外部AI购物工具合作。在“条件”天平的另一端，亚马逊财报显示，电商巨头在2025年总共创造686亿美元的广告收入。互联网时代的电商平台不仅是卖货平台，更是广告平台。零售商和品牌为了在网站获得更突出的展示向这些平台支付大量费用。目前有一种观点认为，如果AI智能体重塑人类上网的方式，这类广告收入将首当其冲地受到冲击。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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