抖音快手重拳整治直播造假：27万达人被清退

DoNews03-12 09:38

抖音、快手平台于2025年集中开展直播电商造假行为专项整治行动，重点打击虚假宣传、假冒伪劣、剧本炒作及AI仿冒名人等违规行为。据抖音电商发布的《2025抖音电商安全与信任中心年度报告》，平台全年累计处置违规商家超20万个、违规商品132万个；清退严重违规商家1.65万个、严重违规达人27.1万名。虚假宣传主要集中在夸大产品功效、虚假承诺售后、虚假标注材质三类。平台同步前置拦截违规团伙2.2万个，...

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