美团神枪手三年进化论：从爆品专区到即时零售的战略护城河

小渔聊零售03-09

2023 年以来，本地生活赛道市场竞争持续深化。抖音以内容为核心切入餐饮到店与外卖市场，京东、阿里依托供应链渗透即时零售场景，行业新玩家以极致低价试图分食外卖市场。作为行业龙头，美团需要在复杂格局中守住基本盘，同时找到新的增长曲线。而 “神枪手” 业务，正是在这一背景下，从深圳试点的专区功能，成长为日订单突破 1000 万的平台级增长引擎。时至今日，仍有不少声音将神枪手简单等同于美团的 “低价促销...

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