农夫山泉入局电解质水市场，3.67元定价能否守住“水江山”？

ITBEAR科技资讯03-09

一场悄无声息的饮料行业变局正在全国便利店货架上展开。当消费者在冰柜前驻足时，或许不会注意到一款印有红色标志的550毫升新饮品已悄然占据显眼位置——这款提供西柚与柠檬两种口味、每箱定价55元（单瓶约3.67元）的电解质水，正以独特的战略定位搅动市场格局。看似姗姗来迟的入场者，实则暗藏深谋。尽管元气森林"外星人"系列已占据近半市场份额，东鹏特饮"补水啦"凭借下沉市场实现三倍营收增长，但农夫山泉的布局...

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