微软为何“长期专注于游戏领域” CEO纳德拉这样解释

环球网03-10

【环球网科技综合报道】3月10日消息，在科技与游戏行业融合不断加深的当下，微软斥资680亿美元收购动视暴雪这一举措，在游戏领域掀起了风暴。在收购进程中，微软 CEO 萨蒂亚·纳德拉曾自信放言：“如果这关乎竞争，那就让我们真正竞争吧。”如今，收购虽助力微软一跃成为全球最大的游戏发行商之一，但Xbox硬件业务却持续低迷，这也引发了外界对于微软游戏业务未来走向的诸多思考。Xbox硬件业务目前面临着严峻...

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One的市场表现不尽如人意，人们不禁对一款“高端”次世代Xbox主机的前景产生疑问：它真的能扭转当前硬件销售的颓势吗？在纳德拉看来，游戏是微软品牌形象不可或缺的一部分。他在 Windows Central总结的内部问答环节中强调：“这家公司拥有一些核心特质。我认为，如果这些特质不能继续蓬勃发展，微软将不复存在。我们是一家平台公司，一家开发者公司，一家知识工作者公司，也是一家游戏公司。这些是微软过去和将来最重要的特质。因此，我们需要珍惜这些特质，不能视之为理所当然。我们需要不断更新它们。”纳德拉希望微软在游戏软件领域成为“一流”，然而这一目标充满挑战。游戏软件领域“充满诸多创作风险”，微软多年来虽收购了众多工作室，却未能像索尼或任天堂那样持续推出年度最佳游戏。像《光环：无限》或《星空》等游戏未能获得足够的市场反响，动视暴雪旗下的《使命召唤》系列也似乎迷失了方向，《黑色行动7》在2025年的销量甚至不及EA的《战地6》。纳德拉深入探讨了游戏的核心价值：“我们为什么热爱游戏？游戏讲述故事，讲述神话，塑造了我们。深入到游戏的核心，探究与之相关的技艺，这才是我们必须把握时代精神，并将其融入我们所做的一切的关键所在。无论是游戏本身，还是营销策略，我们在这个品牌中所做的一切都体现了这一点。”他认为微软有责任培育其游戏业务，这是微软面向消费者的主要业务之一，“在最佳状态下，它能带动整个公司的发展”。对于Xbox的现有用户，微软将努力把他们留在Xbox生态系统中。纳德拉表示：“我们必须确保，无论是主机玩家、PC玩家，还是《极限竞速》或《光环》的爱好者，我们都希望他们能因为我们提供的服务而喜欢我们。”尽管纳德拉没有对微软的下一代Xbox计划发表评论，但他表示自己一直在关注网上关于微软游戏战略的讨论。（青山）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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