疯狂体育集团董事局主席张力军：以数字技术驱动体育产业升级培育融合发展新动能

每日经济新闻03-10

立足“十五五”开局之年，体育产业作为绿色朝阳产业，其数字化、智能化升级对“稳中求进、提质增效”具有重要意义。建议以数字技术为核心驱动力，全面赋能体育产业。首先，大力推动人工智能等技术应用于赛事运营，通过数据分析优化赛事组织、提升观赛体验、开发商业价值，做大做强本土赛事IP。其次，在规范有序、倡导理性的前提下，支持以数字技术赋能体育互动娱乐形态的创新，例如我司发布的体育垂类大模型，正探索服务于赛事...

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