理想汽车重构体系化销售能力

36氪03-12

36氪获悉，理想汽车重新构建直营销售门店的体系化销售能力，主要包括三大举措：销售组织架构调整，构建了 “总部-区域-城市经理-店长” 四层扁平化作战体系，决策效率大幅提升，无需层层请示。店长待遇升级：推出合伙人制度，门店为基本经营单元，优秀店长参与门店分红。门店优胜汰换：优化网络布局，关闭低效率门店，合理选址开设新门店，将资源集中到更有潜力的市场，为后续作战筑牢门店基础，门店运维满意度从原来的...

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