霸王茶姬拟正式进军韩国市场；“连锁火锅第一股”呷哺呷哺大跌 | 消费早参

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丨2026年3月10日星期二丨NO.1霸王茶姬拟正式进军韩国市场霸王茶姬宣布正式进军韩国市场，首店选址首尔江南，将于2026年第二季度正式开业。据悉，霸王茶姬还将同步开设另外两家门店，分别选址首尔核心零售、娱乐商圈龙山的I'Park Mall，以及年轻人聚集的大学城新村。点评：霸王茶姬进军韩国，是新茶饮行业从“本地市场内卷”转向“全球高地战”的缩影；当蜜雪冰城、喜茶、奈雪等品牌集体将“战火”引向...

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