贝壳旗下贝好家裁员35%？回应：系谣言，多地有持续招聘计划

澎湃新闻03-10 17:43

3月10日，市场消息传出，贝壳旗下地产团队贝好家核心区域与总部层面出现人员优化，优化比例超35%，涉及人数或达上百人。　　对此，贝好家方面回应澎湃新闻称，“贝好家裁员35%”的传闻不实，系谣言。贝好家业务发展正常、核心团队稳定，已在全国落地了18个多模式合作项目，并围绕C2M核心能力建设开展了正常人员更替。同时，我们在全国多地都有持续的人才招聘计划，近期也将推出全新的服务型产品。　　作为贝壳旗下...

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Response: It is a rumor, and many places have continuous recruitment plans","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BEKE":1.5},"content_text":"3月10日，市场消息传出，贝壳旗下地产团队贝好家核心区域与总部层面出现人员优化，优化比例超35%，涉及人数或达上百人。　　对此，贝好家方面回应澎湃新闻称，“贝好家裁员35%”的传闻不实，系谣言。贝好家业务发展正常、核心团队稳定，已在全国落地了18个多模式合作项目，并围绕C2M核心能力建设开展了正常人员更替。同时，我们在全国多地都有持续的人才招聘计划，近期也将推出全新的服务型产品。　　作为贝壳旗下地产团队，贝好家过去一段时间在多个城市参与土地竞拍，一度引发外界关于贝壳“抄底拿地、转型开发商”的讨论。　　据了解，此前贝好家主要采取自操盘与合作两种模式。按照贝好家的解释，自操盘项目主要是为了全面验证C2M产品解决方案能力，通过打造行业认可的项目标杆来增加合作方的信赖；合作模式中，贝好家依托大数据和AI算法，为开发商等合作伙伴提供涵盖产品定位、设计、品控、营销等全链条的C2M（CustomertoManufacturer，从消费者到制造者）全链解决方案，助力开发商的精准决策、提升经营确定性。　　公开信息显示，贝壳在上海、成都各有一个自操盘项目，分别于2025年10月底、11月中旬入市销售。而在2025年8月的中期业绩发布会上，贝壳管理层明确表态，“除了成都金融城三期项目和上海奉贤新城项目外，我们不再做自操盘项目”。　　贝好家管理层曾在采访中表示，贝好家明确不是要成为房地产开发商，中国房地产行业也不需要再新增一个开发商品牌。贝好家的长期定位是发挥自身数据资源能力，打造出可实际落地的产品解决方案，主要包括产品定位、产品初步设计、产品深度设计等，最终成为赋能行业伙伴的轻资产服务平台模式。据介绍，除2个自主操盘项目外，目前贝好家多种模式合作项目共16个，合作方包括中国电建地产、招商蛇口、中国金茂、滨江地产等开发企业。　　此次，贝好家方面重申，贝好家将始终坚持“数据驱动型住宅开发服务平台”的业务定位，依托大数据与AI算法能力为开发商等合作伙伴提供C2M全链解决方案。（文章来源：澎湃新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2618357239","isCrawlerRequest":true}