苹果酝酿Ultra超高端产品线：折叠iPhone与触控MacBook售价或破纪录

环球Tech03-11

【环球网科技综合报道】3月11日消息，据mashable援引彭博社报道称，在上周推出售价低至599美元的平价笔记本电脑MacBook Neo之后，苹果公司正紧锣密鼓地筹备其高端产品战略的下一步重大举措。马克·古尔曼（Mark Gurman）最新披露，苹果计划推出一系列超越现有“Pro”系列的顶级产品，内部暂定为“Ultra”系列。这一产品线将涵盖可折叠iPhone、搭载AI视觉摄像头的新一代...

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Gurman）最新披露，苹果计划推出一系列超越现有“Pro”系列的顶级产品，内部暂定为“Ultra”系列。这一产品线将涵盖可折叠iPhone、搭载AI视觉摄像头的新一代AirPods以及独立的触控屏MacBook，旨在通过多层次定价策略覆盖从入门级到超高端的全方位市场需求。古尔曼指出，“Ultra”这一名称已在苹果生态中多次出现，包括Apple Watch Ultra、CarPlay Ultra以及性能最强的Apple Silicon芯片组。如今，苹果正考虑将这一代表极致性能与奢华定位的品牌扩展至核心硬件产品线。尽管最终命名尚未完全敲定，但明确的是，这些新品将定位在iPhone Pro和MacBook Pro之上，成为苹果消费电子产品金字塔尖的存在。其中，备受瞩目的可折叠智能手机iPhone Fold预计将直接冠以“Ultra”之名。外媒称，这款设备将采用先进的折叠屏技术，其起售价可能高达2000美元。这一价格不仅远超现有的iPhone Pro Max机型，也标志着苹果正式进军超高端折叠屏手机市场，与三星等竞争对手的顶级旗舰展开直接较量。此外，在可穿戴设备领域，下一代AirPods也将迎来革命性升级。据悉，新款耳机将集成“计算机视觉摄像头”，使Siri能够利用视觉数据增强其人工智能助手功能，实现更精准的场景感知与交互体验。这款定位高于现有AirPods Pro的设备，极有可能被命名为“AirPods Ultra”，进一步拉开与标准版产品的差距。古尔曼还透露，苹果计划将触控屏MacBook作为独立于MacBook Pro系列之外的全新产品线推出，而非取代现有的Pro机型。这意味着未来苹果笔记本产品线将形成“Neo - Air - Pro - Ultra（触控）”的完整梯队。这款触控屏MacBook的售价预计将比目前起售价为3599美元的M5 Max MacBook Pro更为昂贵，成为苹果史上最昂贵的笔记本电脑之一。外媒称，苹果CEO蒂姆·库克近年来一直推行多层次定价策略，旨在通过丰富的产品线覆盖不同消费能力的用户群体。从上周发布的亲民款MacBook Neo，到即将面世的超高端“Ultra”系列，苹果正逐步完善其市场布局。除了上述三款核心产品外，报道还提及苹果内部正在讨论可折叠iPad以及高端“Ultra”版iMac的可能性。（青云）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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