从“平替狂欢” 到版权对垒：泡泡玛特起诉拓竹 3D打印潮玩边界何在？

国际金融报03-11

因旗下3D模型社区出现大量Labubu等潮玩IP打印模型，拓竹科技被泡泡玛特以著作权侵权为由起诉，相关模型已下架。有报道称双方创始人正寻求和解。此案引发3D打印潮玩版权争议，律师指出，个人非商用分享、二创同样可能构成侵权。用3D打印机实现“拉布布自由”“罗小黑自由”恐怕行不通了。近期，围绕潮玩巨头泡泡玛特与3D打印巨头拓竹科技之间版权纠纷的相关讨论甚嚣尘上。公开报道显示，针对泡泡玛特起诉拓竹的相关...

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play?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":1.96,"PMRTY":1.96},"content_text":"因旗下3D模型社区出现大量Labubu等潮玩IP打印模型，拓竹科技被泡泡玛特以著作权侵权为由起诉，相关模型已下架。有报道称双方创始人正寻求和解。此案引发3D打印潮玩版权争议，律师指出，个人非商用分享、二创同样可能构成侵权。用3D打印机实现“拉布布自由”“罗小黑自由”恐怕行不通了。近期，围绕潮玩巨头泡泡玛特与3D打印巨头拓竹科技之间版权纠纷的相关讨论甚嚣尘上。公开报道显示，针对泡泡玛特起诉拓竹的相关情况，有接近泡泡玛特的知情人士透露，“泡泡玛特法务团队分别于2025年5月、10月两次致函拓竹科技沟通平台侵权问题，直至正式起诉。关于是否沟通和解，可关注后续相关进展”。针对此事，3月10日，泡泡玛特相关人士向《国际金融报》记者证实情况属实。而就在前一天，据《经济观察报》报道，2月底，拓竹科技方收到了被起诉的相关法律文书，在此之前并未收到来自泡泡玛特的沟通需求。近期，拓竹科技创始人陶冶正与泡泡玛特创始人王宁沟通侵权纠纷等事宜，寻求和解、合作的可能。同日，《国际金融报》记者也就此事向拓竹科技方面了解相关情况，截至发稿，拓竹科技暂无官方回复。从时间点来看，今年2月底，泡泡玛特起诉拓竹科技的消息突然传出。彼时，拓竹官方社区“MakerWorld”对泡泡玛特相关模型进行全面下架，还有公告称，“已收到泡泡玛特系列作品权利方就您上传的模型提出的知识产权侵权投诉，依据适用的知识产权政策及相关规则，相关模型已被下架”。与此同时，企查查信息显示，泡泡玛特已对包括拓竹主体——深圳拓竹科技有限公司，以及其子公司深圳创客世界科技有限公司和上海轮廓科技有限公司三家公司提起诉讼。案由涉及“著作权权属”“侵权纠纷”，案件将于4月2日开庭。作为国产3D打印龙头，拓竹科技成立于2020年，总部位于广东深圳。公司专注于消费级3D打印设备与生态建设，旗下平台MakerWorld拥有丰富的3D模型资源，集模型库、爱好者社区、打印等服务于一体。公开数据显示，该平台上线两年多时间里，模型总量已超百万，月活跃用户近千万，是目前全球月活跃度最高的3D模型社区。本次纠纷正是围绕这一平台展开，“导火索”为大量用户在平台上发布泡泡玛特Labubu的3D打印模型。拉长时间线来看，2025年年初，Labubu在全球范围内爆火，成为潮玩顶流IP，一度“一娃难求”，限量款、隐藏款更是在二级市场被炒至天价。面对“抢不到”“抽不到”的现实困境，部分消费者将目光投向3D打印，寻求“平替”方案。随后，社交平台上开始出现相关分享，尤其去年6月，小红书上涌现大量“用3D打印机实现拉布布自由”的经验帖，获得广泛关注与传播。公开数据显示，当月MakerWorld平台上就曾出现上千个Labubu相关模型，单个模型下载量最高超过5万次。这一波潮玩热潮，成为3D打印“破圈”的重要契机——这项原本活跃在极客圈层与DIY爱好者之间的“小众爱好”，迅速进入大众视野，成为又一现象级消费电子产品。然而，热度背后潜藏的版权问题也随之浮出水面，相关现象很快进入泡泡玛特的视野，如今已引发版权方的维权行动。记者注意到，目前在MakerWorld平台搜索“拉布布”“星星人”等关键词，相关3D打印模型已全部下架。“模型社区作为网络服务平台，有建立知识产权保护规则、通知删除，并采取必要措施的义务。”对于此次纠纷，永泰律师事务所合伙人陈元熹对记者表示，于拓竹科技而言，主要的风险在于，如果是知道或者应当知道的平台内有侵犯知识产权的行为而未采取必要措施的，要与侵权人承担连带责任；如果接到知识产权权利人的通知，未及时采取必要措施，应当就损害扩大部分承担连带责任。值得一提的是，在泡泡玛特对拓竹科技提起诉讼后，围绕个人行为是否构成侵权与3D打印用户该如何界定合理的创作与侵权边界的讨论也随之升温。“只要自己打着玩，不拿去卖，算不算侵权？”“对IP进行二次创作是否涉及侵权？”等问题，成为不少网友热议的焦点。陈元熹向记者指出，个人非商业使用或二创并不是单纯的字面理解，其中有三个方面可能对玩家的常识产生挑战：一是上传自己制作的他人IP的3D模型文件或设计图，已经构成了侵犯权利人的信息网络传播权；二是在社区中进行大规模分享，虽然不收费，也会实质性的造成权利人的损失；三是提供与原版一样的模型一般认为侵犯的是复制权和信息网络传播权，根据原版进行二创也属于是侵权行为，可能侵犯的是作品的修改权、保护作品完整权、改编权等。（文章来源：国际金融报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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