微信把超级Agent之战一把拉进了自己的舒适圈

字母榜03-11

面对席卷全球的OpenClaw浪潮，腾讯除了积极“养虾”，也在悄悄沿着另一条路衔枚疾进——微信Agent。3月10日，国外科技媒体The Information报道，知情人士透露，腾讯正在为微信秘密开发一款AI智能体。该项目被列为公司高优先级的绝密计划，至少去年上半年就已经启动。两位知情人士称，微信Agent将作为微信会话列表中的一个聊天出现，供用户调出并与之互动，可以调用数百万个微信小程序。截至...

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Information报道，知情人士透露，腾讯正在为微信秘密开发一款AI智能体。该项目被列为公司高优先级的绝密计划，至少去年上半年就已经启动。两位知情人士称，微信Agent将作为微信会话列表中的一个聊天出现，供用户调出并与之互动，可以调用数百万个微信小程序。截至发稿，腾讯方面并未就此做出回应。早在2025年第三季度财报电话会议上，腾讯总裁刘炽平已经预告这一王炸新品。刘炽平彼时明确表示，“微信最终会推出一个Agent”，但也表示“目前这个时间点，实际上还处于非常早期的发展阶段。”只不过，随后近半年里，几乎听不到关于微信Agent的任何消息。据参与项目开发的人士称，腾讯计划在年中前进行灰度测试，第三季度向所有用户推出。该时间表仍可能调整。在The Information的报道中，两位熟悉腾讯高管想法的人士透露，腾讯不愿意使用不成熟的技术或功能，以避免破坏用户体验。这也符合腾讯和微信的一贯作风。值得注意的是，上述报道指出，微信并未在Agent项目中使用腾讯自研的混元大模型。知情人士称，为了支撑微信Agent，该团队测试了其他中国公司开发的AI模型，包括智谱、阿里和DeepSeek，以及微信自己开发的小型模型。但使用其他公司的模型，意味着整合和验证存储在微信上的数据会需要更长时间。微信一直在推进大模型研发。今年1月，微信AI在其官方博客上发表了两篇论文，第一篇关于如何在资源有限的情况下构建更强大的模型，第二篇关于后训练。目前，微信最醒目的AI功能之一是，它将元宝嵌入了联系人、搜索框等场景中。但元宝主要扮演的是Chatbot的角色，而非功能更全面的Agent。微信做Agent，是腾讯面对AI超级入口给出的答案。方兴未艾的AI时代，需要新的超级入口。此前，字节、阿里等都希望以原生AI App破局。字节甚至颇为激进地将豆包App硬件化，做了豆包手机助手，试图以“GUI识别+虚拟点击”方案强行将第三方App揽入怀中。但目前来看，这些原生AI App的功能矩阵仍然停留在Chatbot阶段，Agent能力还没有完全发挥出来。而这也让越来越多的人怀疑，原生AI App是不是AI超级入口的唯一候选对象？字母榜曾在《豆包踢开Agent大门，但微信说不定先进门》一文中指出：端侧原生AI真正做大做强之前，超级App很可能会成为通用Agent的过渡形态——依托小程序等形态承载大量企业服务，在一个封闭但足够大的内生市场里打通任务链路。如今，传闻中的微信Agent逐渐浮出水面，很可能再有几个月就要启动测试。它手握数百万小程序，为“AI办事”这一关键Agent能力奠定基础。倘若一切顺利，微信将实现从超级App到超级Agent的飞跃。而AI时代的超级入口之一，仍将被腾讯牢牢握在手中。这对于腾讯与字节、阿里的AI战争，乃至AI时代中国科技行业的战略格局，都将产生深远影响。01微信做Agent，有两块基石：国内互联网最庞大的用户池，以及小程序生态。前者自不必说，十亿级MAU的含金量无与伦比。根据最新数据，微信及WeChat（微信海外版）合并月活跃账户数已达14.14亿，创下历史新高。后者同样至关重要。目前微信有数百万小程序，流量非常大，用户黏性极高。根据QuestMobile数据，截至2024年10月，微信小程序用户规模已达9.49亿，月人均使用时长约1.7小时。微信已经为小程序开辟诸多入口，比如聊天界面下拉框、九宫格等。但小程序同样需要找到更多流量，尤其是在AI时代到来后，用户把更多时间花在AI场景中，小程序更需要找到画像精准、目的明确的AI流量。此前，小程序及其背后的服务商，基本没有挖掘AI流量泉眼的机会。豆包等AI App还没有开启向第三方导流，仅仅接入了抖音电商，或是阿里“全家桶”等。在豆包们改变策略之前，素来愿意把流量分配给第三方的微信，仍然是小程序们的真正指望。反过来看，微信也需要小程序生态的支撑，推进自身的Agent化。如果说上一阶段AI竞争的焦点是Chatbot，那么现阶段已经转移到了Agent上。Agent化的核心就是让AI能办事、会办事。国外的OpenClaw，国内的千问乃至豆包手机助手等，尽管实现路径不同，但都把办事能力作为核心卖点。问题是：谁来帮AI办事？大厂就算业务再多，也没办法包揽一切需求、渗透到一切场景中，必须靠第三方。在这一块，微信显然比原生AI权威得多。微信Agent提供流量和基础设施，小程序来承接具体的交易和服务。这也和小程序生态的初衷和发展轨迹相同。相比第三方App的各自为战，第三方小程序与微信的互相依存度很高，毕竟后者掌握着流量阀门，同时又不会直接和自身产生竞争。经过近十年的发展，腾讯与不同领域的海量小程序长期合作，其中很多已经形成稳定的产品、数据和结算接口；另一方面，这些合作方也早已熟悉微信的风控与审核体系。双方多年的合作关系，让第三方小程序配合微信做Agent难度更低，意愿也会更强烈。而微信Agent的关键点位——默认的打车、订酒店、叫外卖、购物等服务选项，将成为小程序的又一个兵家必争之地。甚至可以说，微信Agent将是AI时代的“九宫格”。当然，微信也必须直面Agent的安全风险。Agent一旦出现误操作、盗刷或者隐私泄露，责任链条就变得极长：手机厂商、App、Agent平台之间的归责难以理清。这也是微信愿意多花时间打磨Agent的原因。02随着微信Agent浮出水面，字节、阿里和腾讯即将在Agent赛道聚首。新BAT的Agent路径并不相同。字节试图“软硬兼施”，三个月前拉着努比亚做了豆包手机助手，野心很大，初期的声量也很大。然而，随着腾讯、阿里系平台相继对豆包手机助手说“不”，它下线了操作相关App的权限，功能大打折扣。截至目前，豆包手机助手进展不大；随着OpenClaw的兴起，它的激进技术路线或许也面临调整。面对这一局面，字节的新变化之一是，豆包开始加大与抖音电商的融合，现在已经可以直接在豆包App内完成支付和交易的闭环。这其实是豆包提高办事能力、Agent化的一个信号。阿里则试图把原生AI App升级为Chatbot+Agent。它重注千问，今年春节前后砸下重金，注入几乎整个阿里系的资源，号称具备超400项AI办事能力。千问C端事业群总裁吴嘉此前表示，千问是第一个真正能帮人办事的AI，优势在于千问模型与阿里丰富生态的结合。但阿里的疆域终归是有边界的。目前，千问作为Agent能够整合的东西，主要集中在阿里阵营。它能够覆盖90%的常用场景，但对于更细分和长尾的场景，就有可能力有不逮。腾讯的主攻手就是微信Agent。相比字节、阿里，腾讯Agent的动作比较慢，去年11月披露了相关信息，至今没有上线；按照最新报道，今年第三季度才会全面铺开。此外，腾讯在模型侧和AI App方面也被另外两大巨头甩在后面。传言称微信Agent没有使用混元模型，或许并非毫无根据。但即使有拖延和短板，微信Agent背靠数百万小程序，办事能力的想象空间无疑是惊人的，甚至可以说比豆包、千问更大。更何况，绝大多数小程序都愿意接入微信Agent，而非像App那样，将AI App拒之门外。这是因为，微信是小程序流量的供给者，而非流量汲取的黑洞；而AI App会从根本上吸走传统App流量，两者是零和博弈。如今AI App还要让传统App为之作嫁衣，后者当然会群起抵制。这就解释了，豆包手机助手的做法，为何略带“霸王硬上弓”的味道。千问则是阿里集团驱动，姊妹业务虽然愿意合作但毕竟数量有限，第三方服务仍然需要一个个去磕。03在微信Agent曝出新进展的同一天，马化腾谈论的仍然是“小龙虾”。他在朋友圈转发了一篇介绍腾讯全系“龙虾”产品的文章，感叹各式龙虾的铺天盖地，并预告“还有一批产品陆续赶来”。OpenClaw实在太火，大厂不能也不敢错过，纷纷加入“养虾”行列，腾讯也不例外。腾讯围绕“小龙虾”已经推出一系列相关产品，比如WorkBuddy、QClaw，腾讯云也提供了云端部署方案和智能体开发平台等。其中，正在内测的QClaw是一款基于OpenClaw打造的本地AI助手，可在Windows/Mac上一键安装，覆盖5000+skills，最大特色是打通了微信。腾讯方面介绍：“不管你在哪儿，在微信上发个信息给龙虾助理，家里的电脑就能帮你算报表、传文件。”但花式烹制的“小龙虾”，很可能并不是腾讯AI to C的最优解。从用户和变现层面来看，“小龙虾”主要还是to 专业用户、B端用户。绝大多数普通人使用OpenClaw，更像是“大炮打蚊子”，虽然足够酷炫，但效费比感人。随便安排几个任务，“小龙虾”每天烧掉的token成本可能都要上百块。此外，许多非专业用户部署之后，找不到合适的使用场景，只能定时搜一搜新闻、整理一下报表等。但使用常规的Agent，同样可以满足这些需求，且成本低得多。对于腾讯来说，“养虾”并不能在C端构建竞争壁垒。围绕OpenClaw的同质化竞争非常严重，腾讯在做的，字节、阿里等也在做，谁都拉不开差距。箭在弦上的微信Agent，才是腾讯AI to C挽回局面的撒手锏。AI to C的第一场战役是Chatbot。国内的赢家是豆包，而元宝几经努力，一度下载量反超，但最终并没能真正翻盘。第二场战役则是Agent。这也是字节、阿里正在加大投入的方向。但如前所述，Agent拼的是办事能力，除了注入用户，还要链接商家和服务，不是一朝一夕就能铺开起量的。办事——尤其是涉及线下服务——是微信小程序的拿手戏。这也是微信Agent为啥不着急上线、更愿意花时间打磨产品的原因。长期来看，微信做Agent，也是从超级App向超级Agent跃迁的过程。人人都清楚，AI时代的超级入口，不会是旧时代的超级App，而是超级Agent。但谁能做成超级Agent，还没有明确的答案。倘若从Chatbot战役来看，豆包这样的原生AI App最有机会，它已经积累了上亿日活，领先其他玩家一个数量级。但过去一百天表明，超级Agent并不是那么好做，即便强如豆包，一时间也还没找到合适的切入方式。与此同时，坐拥庞大小程序生态的微信，同样在参与这场竞逐。微信此前常常被质疑“如何跃入AI时代”。它关于AI的一举一动，比如AI搜索框等，也常常被密切关注和解读。但其实微信已经给出了答案，就是去年第三季度提出的Agent。在输掉Chatbot之战后，腾讯已经悄然把竞争重点转向Agent，而这一次微信将重装上阵，带头冲锋。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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