游戏产业跟踪(24)：GOOGLE下调开发者抽成及开放三方支付 GDC2026本周召开

长江证券股份有...03-09

事件描述谷歌近日宣布Google Play 下调开发者抽成及开放三方支付；GDC 2026 将于3 月9 日召开。事件评论Google Play 下调开发者抽成及开放三方支付，游戏行业渠道成本实现优化。谷歌母公司Alphabet 近日宣布对Google Play 商店进行系统性改革，将应用内购买（IAP）的标准服务费（基础内购服务费）从沿用近二十年的30%下调至20%，订阅服务费（例如游戏通行 ...

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