京东交出做外卖周年答案：七鲜小厨，用看得见的新鲜现炒定义“放心饭”

澎湃新闻03-06

对于忙碌的都市人来说，点外卖早已是生活日常。但这个“日常”里，却藏着无数个“不放心”：这碗面到底是不是用“料理包”兑水的？这家店的后厨干不干净？送餐小哥的餐箱有没有异味？配送超时了，饭还热不热？在过去的一年里，京东外卖似乎正是为了回答用户的这些“灵魂拷问”而来。　　据最新发布的京东2025年第四季度及全年业绩财报数据显示，京东外卖上线一年获得了超过2.4亿用户下单，外卖市场份额超过15%。七鲜小厨...

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stir-fried","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"KJD":0.6,"09618":1.96,"JD":1.96},"content_text":"对于忙碌的都市人来说，点外卖早已是生活日常。但这个“日常”里，却藏着无数个“不放心”：这碗面到底是不是用“料理包”兑水的？这家店的后厨干不干净？送餐小哥的餐箱有没有异味？配送超时了，饭还热不热？在过去的一年里，京东外卖似乎正是为了回答用户的这些“灵魂拷问”而来。　　据最新发布的京东2025年第四季度及全年业绩财报数据显示，京东外卖上线一年获得了超过2.4亿用户下单，外卖市场份额超过15%。七鲜小厨将在2026年底覆盖所有一二线城市，随着七鲜小厨加速拓展，希望2026年京东外卖的市场份额达到30%。亮眼的财报数据背后，京东外卖所做的，或许可以归结为一句话：让所有人，都能更省心、更放心地吃上一口好饭。　　京东外卖对用户体验的改造，是一场从“看得见”到“看不见”的全方位覆盖。　　最直观的改变，是“看得见的安心”。在过去，用户只能通过几张模糊的商家图片想象后厨的样子。而京东外卖通过严格审核商家资质，累计拒绝百万家不合规“黑外卖”门店，并用醒目的“堂食”标签，为那些有实体店、真堂食的品质商家背书。　　其创新的七鲜小厨模式，则将这种“透明安心”推向了极致。当消费者点开一家“七鲜小厨”，不仅能通过24小时直播直视后厨“现点现炒”的锅气，还能看到门店公示的其所用的核心食材品牌，均来自中粮福临门、十月稻田、正大集团等知名品牌。这种“新鲜现炒、后厨直播、大牌食材公示”的三重保障，构建了“所见即所得”的终极信任感，让食品安全焦虑在一次次下单中被确定性取代。　　这种以极致透明重建信任的模式，已被市场热烈反馈。数据显示，七鲜小厨新店开业三个月后，日均单量均稳定超过500单。更可贵的是，它并未挤压周边商户，反而像一块“品质磁石”，带动了周边餐饮的流量与增速，实现了共生共荣。这正是京东外卖品质生态的缩影，也是其敢于定下2026年市占率超30%目标的底气所在。七鲜小厨26年将加速拓展，这不仅是单一业态的扩张，更是其“品质革命”标准与体验的规模化复制。　　其次，是对“口感”的极致追求。外卖不仅是食物，更是一份期待。为了不让这份期待落空，京东外卖将“品质配送”做到了极致。为所有全职骑手签订劳动合同、缴纳五险一金并提供保障，这不仅是一项员工福利，更是一道服务质量的“护城河”。有保障、更稳定的骑手队伍，配合专业的配送装备与流程，推出“餐箱消毒”“餐箱加热”的创新性举措，最大程度地锁住了餐食的风味与温度。把平台上几百万餐厅的美味和锅气，最终由可靠、专业的配送服务完整地传递到了用户的餐桌上。　　更具颠覆性的，是京东对用户消费场景的深度理解与拓展。去年一年，京东外卖站稳脚跟，行业形成三足鼎立格局。去年底，京东已经开始前瞻性地布局“到店自提”业务，并宣布2026年将全国拓展该业务及团购业务。这一功能的推出，精准捕捉了用户“既要省钱，又要省时，还要口感”的复合需求，满足更多消费场景。在上海，王女士可以在家庭聚餐前，顺路从餐厅提回一份还冒着热气的油焖大虾；在广州，返乡过年的李先生，能在高铁站附近精准算好时间，取一杯不用排队的热咖啡，从容踏上归途。这种“计划消费”与“即时满足”的融合，让外卖服务从“果腹”升级为提升生活品质与效率的便捷工具。　　一年时间，京东外卖用一系列扎实的举措，回答了“如何让用户吃好饭”这个朴素的命题。它让安心成为一种默认选项，让口感成为一种可期待的承诺，让便捷成为一种贯穿线上线下的无缝体验。对于超过2.4亿用户而言，京东外卖或许不仅仅是一个新的点餐入口，更是一种代表着品质、信任与尊重的全新生活方式。而让“大家都能吃上好饭”，正是这个平台以品质为基石，从15%的市场份额出发，剑指30%未来，所写下的最动人注脚。（文章来源：澎湃新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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