腾讯大疆“加仓”，抖音京东“南下” 深圳再迎一批总部项目

21世纪经济报道03-07

深圳再迎一批总部项目。　　近日，《深圳市2026年重大项目计划清单》（以下简称《计划清单》）发布。深圳全年共安排重大项目832个，总投资3.2万亿元，其中建设项目719个，年度计划投资3091.0亿元。　　21世纪经济报道记者梳理发现，总部项目在《计划清单》中高频出现，既有本土企业重金“加仓”，包括腾讯“互联网+”未来科技城、大疆智能航空系统产业生态全球总部项目（T207-0066地块）、传音智能...

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\"goes south\" Shenzhen welcomes another batch of headquarters projects","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.9,"TCEHY":1.95,"HTCD.SI":0.6,"TCHmain":0.6,"00700":1.95,"KJD":0.6,"JD":1.9},"content_text":"深圳再迎一批总部项目。　　近日，《深圳市2026年重大项目计划清单》（以下简称《计划清单》）发布。深圳全年共安排重大项目832个，总投资3.2万亿元，其中建设项目719个，年度计划投资3091.0亿元。　　21世纪经济报道记者梳理发现，总部项目在《计划清单》中高频出现，既有本土企业重金“加仓”，包括腾讯“互联网+”未来科技城、大疆智能航空系统产业生态全球总部项目（T207-0066地块）、传音智能终端产业生态全球总部项目等；也有外地企业千里“南下”，例如抖音泛视频类科技研发总部项目、京东集团深圳总部综合项目、魏桥创业集团深圳总部项目等。　　过去一年，小米深圳总部大厦、抖音集团后海中心建成启用，腾讯“企鹅岛”建成区域试运营，招商银行全球总部大厦亮灯，城市地标频频“上新”。　　深圳市“十五五”规划建议提出，培育发展总部经济，高标准、高质量推进一批综合型、功能型、区域型总部项目建设，提升总部经济集聚度。　　“从早期ICT产业到现在的‘20+8’战新与未来产业，深圳的硬科技生态非常完备，形成‘一小时产业链’。企业总部承担的是资源配置功能，在深圳布局总部的优势在于迅速、高效地调动周边资源，这对科技型企业尤其有吸引力。”综合开发研究院（中国·深圳）财税贸易与产业发展研究中心主任韦福雷表示。　　腾讯、大疆在深“扩张”　　2025年，深圳大铲湾码头的一座“庞然大物”揭开神秘面纱——腾讯“企鹅岛”。　　时间倒回2019年11月，腾讯以85.2亿元挂牌价拿下大铲湾地块，规划建设总部园区。去年10月，腾讯透露“企鹅岛”（即“互联网+”未来科技城）已按照规划建成30%，建成区域进入试运营阶段。　　今年，腾讯“互联网+”未来科技城再次出现在《计划清单》中，项目建设有序推进。腾讯透露，该园区占地面积80.9万平方米，建成后总建面将超300万平方米，集研发、办公、生活、文化于一体，未来预计可容纳超8万人在园区内办公，全面建成后公共区域将面向公众开放。　　途径“企鹅岛”，深圳地铁15号线也被列入《计划清单》。据了解，15号线是深圳地铁五期工程建设规划中的首条地铁线路，也是串联前海、南山和宝安中心区的首条环线，起自听海路站，止于听海路站，全长32.2公里，设24个车站。15号线建成后，将成为“企鹅岛”的关键通勤配套。　　大疆新总部项目——智能航空系统产业生态全球总部项目（T207-0066地块）也出现在此次《计划清单》中。　　作为起家于深圳的全球消费级无人机龙头，大疆总部“天空之城”位于南山区留仙洞总部基地。去年5月，深圳公共资源交易中心公布深圳湾超级总部基地（深超总）T207-0066宗地出让结果，大疆以22.87亿元竞得。　　据2024年12月深圳发布的《智能航空系统产业生态全球总部项目遴选方案》，大疆该项目定位为智能航空系统产业生态全球总部，承担管理、研发、结算、展示等功能。深圳计划通过行业头部企业牵引，形成集群效应，吸引细分行业知名企业和技术领先企业入驻，促进技术资源、人才资源和创新要素集聚。　　总部从留仙洞向深超总“扩张”的还有传音，“传音智能终端产业生态全球总部项目”也被列入《计划清单》。　　2023年12月，传音正式入驻位于留仙洞总部基地的总部新大楼——传音大厦。大厦定位为传音全球战略中枢，承载各品牌业务的管理、研发等职能，支持集团全球新兴市场业务拓展。　　仅过了一年多，2025年3月，传音又以6.57亿元竞得深圳湾超级总部基地T208-0071宗地。　　根据深圳市工信局发布的遴选方案，该项目将建设传音智能终端产业生态全球总部，聚焦移动互联、智能终端、售后服务三大板块，深化“手机+移动互联网服务+家电、数码配件”的多元化业务模式，助力传音在品牌、本地化运营、渠道、管理、供应链、综合化售后服务等领域构建起全方位竞争优势，推进新市场扩张和产品结构升级。　　“企业始终要考虑价值最大化，在不同区域寻求总部的最优配置。”韦福雷向21世纪经济报道记者分析道，深圳科技生态完备，形成了“一小时产业链”，在深圳布局总部可以迅速、高效地调动周边资源。而深圳各片区的产业基础和功能侧重不同，助推企业在市内“多点开花”。　　例如，大疆在留仙洞的“天空之城”以研发功能为主；2019年以2.7亿元竞得的光明区工业用地，则布局研发与生产制造基地；而深超总是深圳定位最高、分量最重、影响最大的重点建设片区之一，大疆将与中国电子、招商银行、深投控、京东、恒力集团、中兴通讯、中信证券、欧加（OPPO）等为邻，相当于入驻了“城市门户”与“国际会客厅”。　　“多点开花”的另一个现实因素是，深圳土地资源十分稀缺。“如果等下去，将来不一定有这样的机会。因此，企业可能会提前锁定深圳不同区域的土地，为未来扩张做好准备。”韦福雷说。　　抖音、京东“南下”　　近年来，外地头部企业“南下”布局深圳的步伐也在加快。　　1月初，深圳市举行2026年项目建设现场推进会，集中开工222个新项目，总投资约1573.4亿元，位于南山区粤海街道的“泛视频类科技研发总部”备受关注。　　据“创新南山”消息，该项目将重点支撑抖音、今日头条等核心产品及支付等新业务的研发工作，同步建设字节跳动AI lab研究中心、SaaS平台服务中心，助力构建机器人产业集群，夯实南山区数字经济与人工智能领域产业优势。“泛视频类科技研发总部”已写入《计划清单》，项目单位显示为“深圳今日头条科技有限公司”。　　这并非抖音第一次在深圳拿地。2025年7月，抖音集团首个自持自建的区域总部——抖音集团后海中心正式启用，承担企业在大湾区的业务管理、技术研发等核心职能。　　当前，抖音集团在大湾区形成了以广州、深圳为核心的业务生态。去年3月，抖音全资子公司广州穗耕科技以12.14亿元竞得广州海珠区琶洲中二区地块（面积5.5公顷），拟建设“抖音华南创新基地”，聚焦数字营销、数字文娱、人工智能等领域。　　同样“南下”的还有京东。《计划清单》将“京东集团深圳总部综合项目”列入，项目单位为深圳春晓花开科技有限公司。　　公开资料显示，2021年8月，深圳春晓花开科技有限公司以31.09亿元竞得深圳湾超级总部基地1宗商业服务业用地。项目定位为电子商务交易平台总部，预计未来将吸引聚集200家上下游企业入驻，形成电子商务交易平台生态圈，并创造近万个高端就业岗位。　　21世纪经济报道记者梳理发现，近两年，京东在深圳动作频频：2024年2月，京东零售粤东区域总部落地龙岗区，明确以“新场景、新业态、新模式、新服务、新体验”为基础，推动线上线下零售深度融合，打造新型消费的示范引领；2025年5月，京东MALL深圳首店落地后海—深圳湾商圈，打造3万平方米科技零售综合体；今年1月，京东美术馆落户深超总，定位为当代视觉、表演艺术及文化机构，预计2027年底正式对外开放。　　全国工商联“2025中国民营企业500强”榜单显示，魏桥创业集团以营收总额5585亿元位列全国第十、山东省第一。这一坐拥纺织与铝业两大完整闭环产业链的实业巨头，亦将目光聚焦有些“遥远”的南方，在深圳布局“魏桥创业集团深圳总部项目”。　　据本地媒体报道，魏桥创业集团深圳总部项目选址宝安中心区，总投资约25亿元，将重点在智能网联汽车、数字创意与现代时尚、智能终端与智能传感器、新能源与新材料等领域布局项目。　　具体包括：围绕新能源汽车的电动化、智能化与网联化，在深圳设立区域总部、研发中心、客户体验中心；依托集团铝产业链资源优势和深圳人才优势，参与铝艺术装置、高端铝家具设计开发；围绕纺织产业发掘和联合本土艺术家、设计师，设立品牌研发中心，打造引领市场潮流的终端产品；在深圳设立子公司、研发中心、中试基地，研发生产工业检测智能装备，开发智能穿戴产品等。　　数据显示，“十四五”期间深圳固定资产投资总额约4.5万亿元，是“十三五”的1.5倍。本土及外部优质企业频频在深布局“总部”，不仅是对这座城市一流营商环境和战略地位的坚定认可，更为深圳“十五五”开局注入了强劲动能。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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