谷歌将应用抽成砍到20%，出海游戏厂商迎来多重利好

第一财经03-06

2026.03.06本文字数：2166，阅读时长大约4分钟作者 |第一财经刘晓洁对于苦高额渠道费久矣的全球开发者而言，海外移动应用生态迎来了一次实质性的变革。近日，谷歌宣布对Google Play的商业模式进行结构性更新，包括降低应用内购（IAP）抽成比例、开放更多支付方式，以及引入第三方应用商店注册计划。其中最受业界关注的是应用抽成比例的降低。谷歌将原来最高30%的统一抽成模式，调整为“内购...

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