柔性管理打破职业壁垒，携程生态助力近2.7万女性灵活就业

扬眼03-08

转自：扬子晚报文旅产业高质量发展的浪潮中，女性正以多元姿态成为行业稳就业、促创新的核心中坚力量。2025年，携程依托平台生态累计带动文旅领域灵活就业超 12万人，带动 3500 家中小旅行社转型发展，创造旅游定制师等新型文旅岗位超 3 万个，定制师、行中管家等核心服务岗位女性占比超 65%。从自主创业的旅行社经营者、打破职业刻板印象的一线司导，到兼顾家庭与热爱的旅行定制师、深耕技术创新的女性工程师...

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万人，成为文旅行业稳就业的重要中坚力量。携程已累计带动3500家中小旅行社转型发展，创造旅游定制师、行中管家等新型文旅职业岗位超3万个。其中，在旅游定制师、行中管家等核心服务领域，女性从业者占比均超过 65%。灵活的就业模式、完善的平台支撑，让女性在沟通、服务与精细化管理上的优势得以充分发挥，让她们实现职业成长与自我价值。女性已成为文旅行业的重要中坚力量支持女性员工多元发展，筑牢成长支撑携程集团拓宽女性职业赛道，赋能女性多元成长。集团内部技术研发、服务创新及管理决策等核心领域的女性参与度显著提升。截至2025年底，携程集团女性员工占比为57.4%。在岗位分布上，女性覆盖业务运营、管理及技术研发等多元职能。其中创收部门女性管理者高达52.3%，高层女性占比33%，STEM硬核技术岗女性也达33%。从左往右分别为：陈艳、携程集团IBU基础公共开发团队在技术创新层面，女性工程师在AI重构文旅的实践中表现突出，如5人女性团队凭借“数字旅行沙盒 Triptown”项目斩获黑客马拉松冠军；同时，集团依托“旅行木兰”直播青训营累计培训大学生超1000人，助力包括陈艳在内的青年女性从零基础成长为单场数据破百万的专业主播并且获得总部实习机会，切实拓宽了女性的职业发展通道。未来，携程将持续深耕平台生态，深化女性赋能举措，为更多女性拓宽职业赛道、释放成长潜能，让 “她力量” 持续为文旅产业高质量发展注入鲜活动能。通讯员 杨展望校对 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