春节期间，过亿人次用过它

IT时报03-07

AI时代美团依旧“务实”作者／ IT时报钱立富编辑／孙妍“帮我选一下送长辈的高档水果礼盒。”话音刚落，“问小团”便迅速给出回应——精选了进口精品、滋补养生、传统经典等不同类型的水果礼盒。用户不仅能在页面上直接点击购买心仪礼盒，连优惠券也已领好，全程省心省力。这只是马年春节期间的一个缩影。春节前夕，美团正式升级了“问小团”AI管家服务，旨在帮助用户轻松解决本地生活消费中的各类问题。它能够实时搜集平台...

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IT时报钱立富编辑／孙妍“帮我选一下送长辈的高档水果礼盒。”话音刚落，“问小团”便迅速给出回应——精选了进口精品、滋补养生、传统经典等不同类型的水果礼盒。用户不仅能在页面上直接点击购买心仪礼盒，连优惠券也已领好，全程省心省力。这只是马年春节期间的一个缩影。春节前夕，美团正式升级了“问小团”AI管家服务，旨在帮助用户轻松解决本地生活消费中的各类问题。它能够实时搜集平台上准确、及时的商户信息与服务内容，经过二次核验，并结合真实用户的评价反馈，最终向用户提供精准匹配需求、且可直接交易的优质选择。越来越多的用户由此发现，自己多了一位深谙本地消费门道的AI管家。据美团AI管家“小团”发布的春节数据显示，过亿人次的用户在春节假期通过“小团”规划吃喝玩乐行程；“小团”累计核验了7亿次全国商家信息，并结合13亿条真实用户评价进行二次校准，有效带动了线下实体消费的增长。而在这些数据背后，一个更本质的问题逐渐浮出水面——当众多AI产品忙着帮用户“花钱”时，美团却选择了一条看似“保守”的路：帮用户省时间、省钱、不踩坑，更好地满足本地生活需求。这条路能走通，主要源于美团在“本地生活信息基建”方面的长期深耕与重投入，也正是这些积累，使得AI工具能够精准输出，拒绝“AI幻觉”，直击用户在本地消费中最真实的痛点。用户要的是“花得值”春节期间，本地消费需求集中爆发，但痛点也随之放大：想找一家营业的餐厅，跑过去却发现大门紧闭；面对五花八门的优惠券，算不清怎么组合最划算；在社交媒体上刷到“网红店”，满怀期待地到店，却发现名不副实。这些场景，几乎每个消费者都不陌生。互联网信息越是丰富，筛选成本反而越高——用户不得不在多个平台之间来回切换，在海量内容中费力辨别真伪。“小团”的解题思路则直接得多：用户只需用自然语言提出需求，比如“找一个有独立更衣室、可以穿着衣服的澡堂”，AI便能深度理解，结合商家信息及海量用户评价，多次校验，最终给出精准匹配需求、且可直接下单的选择。这种“直给式”的体验，与传统搜索形成了鲜明对比。过去，用户被训练成“用短句加空格”的搜索模式，得到一堆结果后还要翻页查找、逐一点击验证。而在“小团”这里，用户可以用语音或文字自由表达，哪怕带着错别字，模型也能自己理解。“有观点”，是“问小团”核心的设计理念——不给用户太多选择，因为更多的选择，往往意味着更多的负担。比如针对记者提出的“送长辈的高档水果礼盒”需求，“小团”并没有罗列几十页的结果，而是给出了三种精选方案，并逐一说明推荐理由：“JJJJ级车厘子个头大、甜度高，经过猕猴桃富含维生素C，都是健康又体面的选择。”这种“言之有物”的精准推荐，远比满屏的搜索结果来得贴心。避免本地生活服务AI幻觉AI大模型的“幻觉”问题，在通用信息查询中，可能只是得到一个错误或可笑的答案；但在本地生活领域，错误信息意味着真实的踩坑。避免本地生活服务中的AI幻觉，恰恰是美团的差异化优势所在。过去十多年，美团在本地生活信息基建上持续“重投入”：地理位置信息、营业时间、服务能力、环境设备、甚至包间里的桌子形状……这些物理世界的基础信息，需要长期、系统地维护与更新。仅“营业时间”一项，美团就会调动生态内的骑手、SaaS等信息，根据商家的核销情况，挖掘门店临时休息或永久闭店的线索，节假日还会通过AI外呼，进行动态校准。“我们长期用很重的时间和成本，把数据积累扎实、搞准确。”美团“小团”产品负责人表示，如果从信息搜集的完整度、真实性和更新的及时性来打分，美团至少能做到95分以上。这个分数背后，是一整套信息采集、运营、审核、校准的系统工程，长期投入需要耗费巨大资源：基础数据采集包含地理位置、基础属性、空间关系等海量信息；动态数据维护涵盖营业状态变更、服务能力更新、设备环境变化；多重核验机制则包括地推团队提报、骑手生态反馈、UGC数据挖掘、AI大模型校验，以及节假日的AI外呼采集。更重要的是，美团形成了一个正向循环：可靠的信息吸引高质量用户，他们留下的真实评价和UGC内容，进一步丰富信息库；精准的客流也让商家更愿意主动维护信息，SaaS系统、外卖服务等积累的经营数据，又能反哺线上信息建设。这套生态闭环，构成了“小团”抵御AI幻觉的坚实底座。“信息+交易”一体化体验“问小团”的独特之处在于，它不仅是AI搜索，更是一个能办事的管家。用户提出需求后，“问小团”不仅提供信息推荐，还会自动查询、自动校验、复杂规划、自动领券——并打通美团上的吃喝玩乐服务供给，将用户的意图高效转化为及时可落地的实际交易。春节期间，“问小团”春节专区上线后，用户可一键领取多种消费券，获取最优惠的下单方案，覆盖外卖、闪购、餐饮堂食等场景。这意味着，从“想吃什么”到“下单吃到”，中间那些繁琐的比较、算券、核销环节，都由AI来承接了。这种“信息+交易”的一体化体验，有效避免了目前一些AI应用“问得多、落得少”的困境。用户不用在多个平台之间跳转，不用反复验证信息真伪，更不用纠结怎么组合优惠最划算——“问小团”直接给出答案，并提供立刻可交易的选项。美团数据显示，首次使用后一周内，多次通过“小团”解决本地消费需求的用户占比达到30%。这验证了一个趋势：当AI真正解决实际问题时，用户自然会形成使用习惯。AI时代美团依然“务实”在AI产品纷纷追求“酷炫”的当下，“问小团”显得有些“保守”：没有拟人化的可爱形象，没有花哨的交互设计，甚至没有刻意追求DAU波峰。“我们不是做一个要搞得很酷的产品，而是比较务实地帮助用户把钱省一省，时间也省一省。” 美团“小团”产品负责人坦言，团队的激励来自于解决用户问题，而非追求数据增长。最关心的指标是“回复的用户满意度”，而不是订单量或访问量。这种务实，与美团一贯的气质一脉相承。移动互联网时代，美团帮助用户省时间、省钱；AI时代，美团用AI继续做同一件事。图源：东方IC盘古智库高级研究员江瀚认为，内置在App中的AI搜索，进一步增强了美团在本地生活领域的用户锁定效应。亿级用户规模验证了AI作为基础设施对本地生活生态的赋能潜力，而长期价值则取决于能否实现“技术—场景—商业”的完整闭环。从春节数据来看，“问小团”已经迈出了关键一步：近亿人次年轻人通过AI重新探索家乡的吃喝玩乐；超过30%的提问中提及“父母”“适老”等关键词；用户提问覆盖了20种本地消费场景。这些真实、多元的需求，正在推动“问小团”持续进化。用户的期待会越来越广泛，问题也会越来越复杂。正如团队负责人所说，他们常常感叹“要是一天有48小时就好了”。但这种“时间不够用”的背后，正是技术革新、需求扩张、场景深化共同驱动的结果。对于本地生活而言，AI不是用来讲故事的概念，而是解决真实痛点的工具。这个春节，“问小团”用数据证明：真正懂用户的AI管家，不需要多“炫”，只需要——信息准、能办事、省心省力。而这，恰恰是美团最擅长的。排版／ 季嘉颖图片／ 问小团 美团 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