2026春节AI入口大战：独立App与嵌入式路径分化

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2026年春节红包大战中，字节豆包、腾讯元宝、阿里千问与百度文心助手四家共投入超15亿元营销预算，本质是AI时代第一用户入口的争夺战。豆包依托字节生态，2025年Q3月活达1.72亿，借央视春晚AI云合作实施饱和攻击；千问于2025年11月公测，2026年1月全面接入淘宝、支付宝等阿里系应用，上线超400项AI办事功能，月活破1亿；元宝聚焦社交场景，推出群组AI互动功能，以10亿红包重返春节战场，...

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