月狐报告 | 数说2026春节，流量盛宴下小马拉大车

市场资讯03-05

（来源：极光JIGUANG）2026年春节假期，既有“外卖团购热度不减”“国内旅游和出境游消费增长”等消费行为突出，也有“贺岁档电影票房不佳”“长剧缺乏爆款”等现象引发网友热议，而“AI红包大战”“AI春晚”席卷全网，科技与未来感成为马年春节假期的主要基调。本期报告聚焦 AI 应用、社交媒体、文娱内容、生活消费、旅游出行五大领域，基于极光月狐多维度大数据，观察相关行业的互联网应用平台在2026马年...

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