中金：Google Play降低抽成比例关注游戏行业内容及长线运营价值

智通财经03-06

智通财经APP获悉，中金发布研报称，谷歌调整Google Play服务费抽成规则，新规下将进一步开放三方支付渠道，并将降低抽成比例，新规将于2026年6月30日起陆续在美国等地区生效。国内市场方面，App Store已与腾讯达成协议，将负责微信小程序的支付并抽成15%。微信小游戏亦调整激励政策，安卓端新增5%的新游现金激励，苹果端提供15%现金激励(开发者累计可获得苹果内购流水的85%)。新规下...

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中金：Google Play降低抽成比例 关注游戏行业内容及长线运营价值

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中金：Google Play降低抽成比例关注游戏行业内容及长线运营价值