社会服务行业双周报：中国东方教育春招火热开启海底捞春节期间共接待1400万人次

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板块复盘：消费者服务板块报告期内下跌4.02%，跑输大盘5.09pct。报告期内（2026 年2 月16 日-2026 年3 月1 日），国信社服板块涨幅居前的股票为三特索道（9.95%）、锦江酒店（6.24%）、首旅酒店、ST 联合、中国东方教育、新高教集团、华住集团-S、人瑞人才、科德教育、海底捞。行业与公司动态：2026 年春节消费市场继续展现出亮眼的复苏动能，为服务消费板块注入了活力。出行...

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三亚国际免税城单店销售额创下历史新高。餐饮市场同样火热，海底捞全国门店在假期接待顾客超1400 万人次，通过场景化营销成功承接多元团聚需求；同时，味千中国等品牌正通过产品与供应链升级推动行业向高质量发展，此外，蜜雪冰城雪王城市主题乐园已获郑州市重点支持，拟在高铁东站总部片区打造全国首个以雪王IP 为核心的室内主题乐园，规划形成“游玩+购物+体验”的文旅消费新地标，目前公司已启动熟悉国际IP 乐园运营逻辑的岗位招聘，项目落地后有望与周边商业形成协同效应。近期中国东方教育旗下院校春招咨询火爆，技能人才就业市场前景广阔，众多学生与家长在春晚《每道光》节目展示世界技能大赛冠军风采的带动下前来报名。港股通持股梳理：社服港股核心标的海底捞、茶百道、蜜雪集团、古茗、中国东方教育获增持。报告期内（2026 年2 月16 日-2026 年3 月1 日），海底捞持股比例增0.61pct 至30.60%，天立国际控股减0.07pct 至53.66%，茶百道持股比例增0.26pct 至21.57%，蜜雪集团持股比例增0.05pct 至23.48%，古茗持股比例增0.41pct 至33.00%，小菜园持股比例减0.09pct 至65.77%，中国东方教育持股比例增0.84pct 至33.88%。风险提示：政策变动、行业竞争加剧、消费环境修复不及预期等。投资建议：维持“优于大市”评级。伴随国家不断出台扩大内需的利好政策，报告期内社服板块估值有望持续修复。目前经济环境和市场风格下建议配置中国中免、华住集团-S、中国东方教育、海底捞、古茗、九华旅游、百胜中国、亚朵、锦江酒店、首旅酒店、行动教育等，建议关注三峡旅游等。中线优选中国中免、美团-W、蜜雪集团、古茗、亚朵、华住集团-S、卓越教育集团、学大教育、天立国际控股、中国东方教育、携程集团-S、海底捞、同程旅行、北京人力、BOSS 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社会服务行业双周报：中国东方教育春招火热开启 海底捞春节期间共接待1400万人次

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社会服务行业双周报：中国东方教育春招火热开启海底捞春节期间共接待1400万人次