在拼多多年销千万，宁夏枸杞老品牌的触网“变形”记

西安新闻网03-02

去年11月，得知南梁农场在拼多多卖出八百万元枸杞，南梁农场副总经理彭潇捷有些意外。“不仅是销售额翻倍了，还带动农场减亏增盈了。”彭潇捷回忆道，这也让母公司宁夏农垦的管理层眼前一亮。宁夏农垦，以牛奶、枸杞、葡萄酒等产业为主的国有农企巨头。为加快市场化的步伐，宁夏农垦近年来开启了多轮改革。作为农垦旗下的国营农场之一，南梁农场的做法是绕开药企、商超等传统客户，将枸杞直接售卖给消费者，并先后试水传统电商和...

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