泡泡玛特全新IP系列盲盒开卖去年第三季受益增长245%-250%

云掌财经03-03

《电鳗财经》电鳗号/文潮玩巨头泡泡玛特用十年搭建的梦幻王国，此刻正站在创新与审美的交叉路口，试探着潮玩经济未来的温度。2月27日，全新IP“放学后的Merodi”系列盲盒手办，在线下门店开售。26日22时，产品已在线上发售。该系列包含12个常规款和1个隐藏款，单个盲盒售价69元，端盒828元。业内人士指出，盲盒模式曾以情感共鸣收割亿万消费者，但当公式化设计反复上演，新鲜感便让位于审美惯性。成功的...

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欧洲及其他地区同比增长735%-740%。《电鳗财经》将继续关注后续发展。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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