中兴与京东联手：三年破百亿

通信产业网03-02

【通信产业网讯】（记者崔亮亮）1月30日，中兴通讯（000063）与京东正式签署战略合作协议，引发行业广泛关注——中兴通讯将全系列3C产品全国总代理权交予京东，立下“三年百亿”的全渠道销售目标。这不仅是一次渠道与产品的深度绑定，更折射出中兴在“连接+算力”转型路上的布局与考量。一边是中兴通讯持续加码的研发投入、面临“增收不增利”阵痛，一边是携手巨头的渠道突围，这次双向奔赴，暗藏怎样的生存逻辑与...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2616233928?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-03-02 19:49","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2616233928","market":"hk","top_or_hot":-1,"title":"中兴与京东联手：三年破百亿","media":"通信产业网","content":"<div>\n<p>【通信产业网讯】（记者 崔亮亮）1月30日，中兴通讯（000063）与京东正式签署战略合作协议，引发行业广泛关注——中兴通讯将全系列3C产品全国总代理权交予京东，立下“三年百亿”的全渠道销售目标。这不仅是一次渠道与产品的深度绑定，更折射出中兴在“连接+算力”转型路上的布局与考量。一边是中兴通讯持续加码的研发投入、面临“增收不增利”阵痛，一边是携手巨头的渠道突围，这次双向奔赴，暗藏怎样的生存逻辑与...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260302195428a442111c&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>中兴与京东联手：三年破百亿</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n中兴与京东联手：三年破百亿\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-03-02 19:49 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260302195428a442111c&s=b><strong>通信产业网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【通信产业网讯】（记者 崔亮亮）1月30日，中兴通讯（000063）与京东正式签署战略合作协议，引发行业广泛关注——中兴通讯将全系列3C产品全国总代理权交予京东，立下“三年百亿”的全渠道销售目标。这不仅是一次渠道与产品的深度绑定，更折射出中兴在“连接+算力”转型路上的布局与考量。一边是中兴通讯持续加码的研发投入、面临“增收不增利”阵痛，一边是携手巨头的渠道突围，这次双向奔赴，暗藏怎样的生存逻辑与...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260302195428a442111c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0211977185.USD","symbol_name":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260302195428a442111c&s=b","article_id":"2616233928","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260302195428a442111c&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2616233928","pubTimestamp":1772452150,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"根据协议，中兴通讯将其全系列3C产品的全国总代理权正式授予京东，涵盖手机、平板、随身WiFi等核心品类，同时明确未来三年，在京东全渠道实现销售额突破百亿的战略目标，开启双方合作的全新阶段。2025年前三季度，中兴通讯首次三季营收突破千亿大关，实现营收1005.20亿元，同比增长11.6%；然而，净利润为53.2亿元，同比下降32.7%，而在2024年净利微增0.8%。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89618":"京东集团-SWR","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","BK1575":"同股不同权","00763":"中兴通讯","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) ACC","LU1366334651.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"I\" (USD) INC","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","JD":"京东","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU0594300419.USD":"富达中国消费基金A","09618":"京东集团-SW","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU0865486749.SGD":"Eastspring Investments - Asian Equity Income AS SGD-H","LU1282649067.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (USD) INC A","BK1591":"就地过年概念","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","LU1044875133.USD":"天利亚洲反向股票 AU Acc","SG9999001226.SGD":"UNITED SUSTAINABLE ASIA TOP 50 \"A\" (SGD) ACC","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","LU0259732245.USD":"EASTSPRING INVESTMENTS DRAGON PEACOCK A","000063":"中兴通讯","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","LU0828237510.HKD":"SCHRODER ISF BIC (BRAZ IN CH)\"A\" (HKD) ACC","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","BK1502":"双十一","LU0228659784.USD":"施罗德金砖四国基金","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU0051755006.USD":"摩根大通中国A (dist)","LU1044876610.USD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"ZU\" (USD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0543330483.HKD":"TEMPLETON ASIAN GROWTH \"A\" (HKD) ACC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU1642822792.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"A\" (SGD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU1044874839.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"AGH\" (SGDHDG) ACC","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","BK1588":"回港中概股","LU0084288322.USD":"Natixis Asia Equity RD USD","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK1615":"港股-互联网","LU1813983027.USD":"MANULIFE GF DRAGON GROWTH \"AA\" (USD) INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU1282651121.HKD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) INC","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","BK1619":"稳定币概念","LU0140636845.USD":"施罗德大中华区股票A Acc","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","BK1142":"互联网与直销零售","BK1249":"综合零售","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","LU0588545730.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"ADM\" (USD) INC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU0588545490.SGD":"Eastspring Investments - Asian Equity Income AS SGD","LU0052750758.USD":"富兰克林中国基金A Acc","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU0488056044.USD":"Allianz Asian Multi Income Plus Cl AM DIS USD","LU0384037296.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AT\" (USD) ACC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0315178854.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"A\" ACC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU1224444064.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AM\" (USDHDG) INC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0048580855.USD":"富达大中华区A","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","LU0293314216.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"A\" (USD) ACC","LU0359201612.USD":"贝莱德中国基金A2","LU1282651048.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (USD) INC","LU1720050803.USD":"安联全方位中国股票基金","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU0791590937.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"A\" (USD)","BK1610":"ETF&股票定投概念","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU1282649810.SGD":"Allianz Asian Multi Income Plus Cl AMg DIS H2-SGD","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC"},"translate_title":"ZTE and JD.com join forces: breaking 10 billion in three years","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.88,"JD":1.88,"00763":1.96,"000063":1.96},"content_text":"【通信产业网讯】（记者 崔亮亮）1月30日，中兴通讯（000063）与京东正式签署战略合作协议，引发行业广泛关注——中兴通讯将全系列3C产品全国总代理权交予京东，立下“三年百亿”的全渠道销售目标。这不仅是一次渠道与产品的深度绑定，更折射出中兴在“连接+算力”转型路上的布局与考量。一边是中兴通讯持续加码的研发投入、面临“增收不增利”阵痛，一边是携手巨头的渠道突围，这次双向奔赴，暗藏怎样的生存逻辑与战略考量？根据协议，中兴通讯将其全系列3C产品的全国总代理权正式授予京东，涵盖手机、平板、随身WiFi等核心品类，同时明确未来三年，在京东全渠道实现销售额突破百亿的战略目标，开启双方合作的全新阶段。与京东的重磅合作背后，是中兴通讯在经营层面面临的现实挑战——“增收不增利”成为当前最鲜明的标签。从最新业绩数据来看，公司的营收规模稳步增长，但盈利表现却出现阶段性承压。2025年前三季度，中兴通讯首次三季营收突破千亿大关，实现营收1005.20亿元，同比增长11.6%；然而，净利润为53.2亿元，同比下降32.7%，而在2024年净利微增0.8%。2025年，中兴通讯是典型的“增收不增利”。同时，随着收入结构的变化，中兴通讯毛利率面临阶段性挑战。尽管面临盈利阵痛，但中兴通讯在研发投入上的“狠劲”，从未有过丝毫缩减。对于科技企业而言，研发投入是构筑核心竞争力的关键，而中兴无疑将这种“长期主义”发挥到了极致，这也是其敢于推进战略转型、携手京东冲刺百亿目标的核心底气。2025年前三季，中兴通讯持续投入研发，打造“芯片+整机+组装式研发+AI”的核心竞争力，前三季度研发费用178.1亿元，占营收约18%。中兴通讯的研发费用不仅在通信领域一骑绝尘，在科技企业当中也是出类拔萃的。这就赋予中兴通讯的消费电子产品鲜明的特色。在手机领域，中兴通讯发布了首款全尺寸内嵌DeepSeek的小折叠手机Flip2，其努比亚Z270S Ultra的摄影功能也饱受消费者好评。云电脑领域，中兴通讯打造自由屏、二合一云笔电、二合一云PAD等“大-中-小”屏AI云电脑创新终端，全方位满足用户对智能屏的体验。截至目前，中兴通讯云终端全球发货超600万台，服务超1000万云电脑用户，凭借市场占有率44.5%蝉联中国云终端市场第一，其中二合一云PAD前三季度销量突破130万台。中兴通讯有着较高的技术含量，但还未打开大众市场。借助和京东的合作，其渠道和品牌声量将大幅提升。与京东联手，直指中兴通讯消费电子业务的关键点，使其有机会在产品技术过硬的情况下，补齐渠道短板，这或将成为公司该业务未来发展的最强跳板。不仅在渠道方面合作，中兴通讯还明确表示，双方将推进在AI技术、云计算等领域的合作。以JoyAI大模型全栈能力赋能中兴“AI for All”生态布局。2025年9月，京东集团CEO许冉在JDD全球科技探索者大会上明确表示，“京东将在未来三年持续投入，带动形成万亿规模的人工智能生态”。当天，京东一口气发布三大AI产品，包括JoyAI大模型，智能购物AI原生应用京犀以及数字人交互应用他她它App。不可否认，当前中兴通讯正处于战略转型的阵痛期：运营商网络业务增长承压，算力业务投入期带来毛利率下滑，“增收不增利”的态势短期内难以彻底改变。但换个角度来看，这种阵痛是科技企业转型过程中的必然经历，而持续高额的研发投入、全栈的技术布局，以及与京东的深度合作，正在为其开辟新的增长空间。未来，随着与京东合作的逐步落地，消费业务规模有望实现突破，也将逐步缓解盈利压力，推动公司实现高质量增长。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2616233928","isCrawlerRequest":true}