品牌与市场双赋能：王鑫履新复星旅文副总裁，助力轻资产战略加速落地

ITBEAR科技资讯02-28

近日，复星旅游文化集团（以下简称“复星旅文”）迎来重要人事变动，原万达酒店及度假村副总裁王鑫正式加盟，出任集团副总裁兼首席商务官，全面负责品牌战略、市场营销及会员体系运营等核心业务。这一任命被业界视为复星旅文加速轻资产转型的关键布局，其丰富的行业经验与数字化运营能力或将为集团战略落地提供重要支撑。作为酒旅行业资深管理者，王鑫在品牌建设与数字化领域颇有建树。其任职万达期间，主导构建了覆盖会员体系、...

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