拼多多“千亿扶持”推动包裹入村中转费由平台承担

中国新闻网02-26

在“史上最长春节假期”加持下，2026年消费市场“马力十足”。乡村的年味，浸在朱红热烈的春联里、飘在翻滚的饭菜香气里、落在邻里乡亲的问候声里，也装在翻山越岭、抵达乡村的每一个包裹里。　　“我们村过年吃席爱喝果粒橙，走亲戚也好送这个。我年前专门从拼多多买了3提，放在店里卖。”在安徽巢湖边开小卖店的高霞，自2025年底接入拼多多驿站业务后，零食调味、服饰日百等都改从线上“进货”，“现在快递不用另外加钱...

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fee of parcels into villages to be borne by the platform","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PDD":1.98,"PDDL":0.6,"KPDD":0.6},"content_text":"在“史上最长春节假期”加持下，2026年消费市场“马力十足”。乡村的年味，浸在朱红热烈的春联里、飘在翻滚的饭菜香气里、落在邻里乡亲的问候声里，也装在翻山越岭、抵达乡村的每一个包裹里。　　“我们村过年吃席爱喝果粒橙，走亲戚也好送这个。我年前专门从拼多多买了3提，放在店里卖。”在安徽巢湖边开小卖店的高霞，自2025年底接入拼多多驿站业务后，零食调味、服饰日百等都改从线上“进货”，“现在快递不用另外加钱就能送到村口，大家都爱在线上买，我们除夕前每天还有80件包裹，这是往年从没有过的事。”　　“我假期吃了20斤云南雪莲果，清甜、败火，吃着舒服。”家住陕西省秦巴山区的余胜民，年前花40多元拼单的雪莲果，三四天就到了，“以前想都不敢想，云南的水果送到咱山里来，能这么划算、方便。”　　春节，既是中国人最隆重的传统节日，也是全年消费的重要爆发点。它如同一面棱镜，折射出中国经济毛细血管的真实变化：在广袤的乡野村屯，“线上拼单—村口取货—邻里分享”，正在成为消费日常。　　这幅新图景的背后是国家邮政基础设施与电商平台服务的系统性下沉。自2025年四季度试点“免费送货入村”开始，拼多多已在全国多地部署、建设包括县级中转仓、村级代收点等在内的末端寄递网络，并承担送货入村订单的二段中转费，着力破解偏远行政村物流配送成本高、商家发货意愿低等难题，将更多偏远乡村纳入“包邮区”。　　拼多多已在全国多地试点“免费送货入村”服务，承担送货入村订单的二段中转费，优化农村购物体验、帮助商家打开进村市场。赵瀚杰|摄　　这是拼多多推行“千亿扶持”计划以来，继“多多好特产”“西进行动”“新质供给”等专项后落地的又一普惠性项目，也是电商平台对2026年中央一号文件的积极贯彻落实。中央一号文件指出，“支持农村寄递物流设施共建共享，推动农村客货邮融合发展，推行共同配送，深化快递进村。”　　“我们深刻感受到，在国家战略的引领下，乡村消费已成为拉动国内大循环的新兴力量。工业品下乡的‘最后一公里’，也是农产品上行的‘最初一公里’。”拼多多相关业务负责人表示，继此前在西部6个省级行政区引领“电商西进”取得成效的基础上，依托“千亿扶持”计划，平台正在全国多个其他省市试点“免费送货入村”服务。“农村业务是我们的初心，也是我们扎根最深的地方。我们希望在国家‘工业品下乡、农产品进城’双循环中做出贡献，助力乡村生活改善及城乡均衡发展。”　　把“商路”铺到村口　　余胜民开胜民商店20多年，第一次过了个热闹年。　　因为腿脚不便，轮椅上的他行动范围受到限制，平日里除了帮进店顾客拿东西，就是坐在店里烤火、发呆。这份隐匿于陕西安康一处小乡村的冷清，被拼多多“免费送货入村”业务打破了。 　　在拼多多“免费送货入村”服务已覆盖区域，村民可以将村地址设为默认地址，便可在村站点收取包裹。　　2025年12月，余胜民抱着“闲着也是闲着，不如多份收入”的想法，接下村里的拼多多快递代收的业务。没想到，这个不经意的决定，彻底改变了他。　　“胜民，帮我看下这个快递怎么取？”“这件衣服大了，怎么换？”“我想买份雪莲果，怎么下单？”……迎来送往中，余胜民因为强烈地“被需要”而心情愉悦。店里以前冷冷清清，一天下来话都说不上几句，现在每天都有人来取快递，时不时跟他闲聊几句。他们还顺手买走一些小商品，“店一下子‘活’了”。　　余胜民将变化的原因归结为“方便”。长期住在深山褶皱里的村民，出一趟门并不容易。大家习惯不赶集、少进城，网购更是能省则省，日常所需几乎全靠小商店。村里买不到的东西，就攒出一份清单，找空闲去镇上统一采买。　　“来回20多公里，单趟车程半小时，要10块钱。”余胜民说，村里年纪大的留守老人出行不方便，也舍不得花这个钱，就只能找亲戚捎带。不过，自从他的拼多多驿站开张、快递能够送到村里，“我去取”取代“捎带下”成为村民新的高频交流词。　　享受到便利的村民，不仅自己下单，还高兴地将链接分享给身边人。日均包裹从最开始的十几个，到第二个月的30个，再到春节前上百件——来自天南海北的快递将胜民商店里的两排货架都填满了，大件没位置放，就摆在地上。　　“大伙从拼多多买了不少年货，水果、衣服、鞋子、小家电都有，店里每天可热闹了。不少东西镇里都买不着。”余胜民自己也买了几十斤雪莲果过年，“划算又方便，亲戚来了都可以吃。”　　上千公里外，安徽合肥一处偏远村子，也在春节期间感受到同样的新风潮。当地小卖部主理人高霞办起了拼多多驿站，短短几个月，站里先是被新衣新鞋、窗花春联占据，接着涌进坚果礼盒、冻品肉串等食品，到小年前后，玉米、稻谷和牛奶这些大件都有了，“一眼瞧过去，几乎全是年货。”　　村子虽属合肥市，但去一趟市区，大巴车要开2小时，私家车也要跑1个多小时。过去，村民很少去市区采购，基本只在镇上逛。拼多多试行“免费送货入村”以后，大家遛个弯的功夫就能到驿站取货，“因为方便，所以买得多了。”高霞说，村里老人想给无法返乡的子女寄些土特产，现在也能通过驿站发出去。 　　得益于拼多多试行的“免费送货入村”服务，家住合肥某乡村的高霞，在这个春节通过平台采买了大量年货。　　细心的她还观察到，大家采买年货分时节，快递是一波一波进来的，不像以前去镇上买，要一次性备齐年货、年礼和新行头，时间紧任务重。“现在快递入村方便了，需要什么就买什么，随时下单，三天左右就到，不必再突击采购。”　　村里一位做农资生意的女老板，有一次取了20多个快递件，“开着辆SUV来取货，吃穿用全都有，几百块一床的蚕丝被也在拼多多上买，车都快塞满了。”即便见惯了春节热闹场面的高霞，还是被这种阵仗冲击到，调侃说“这是VIP客户，我得重点关照她”。　　小年前后，高霞的驿站里日均包裹量突破80件，村民们的取货热情也持续高涨，“有时快递车一到，货都没卸完，就有人在旁边等着取件了。”　　相似的画面还在更多村庄上演。湖南石门，在00后选调生胡英杰服务的村子里，第一批学会拼多多下单的老乡已经用上了电动枝剪、恒温水壶。重庆巫溪，宝妈郑发燕节前忙得团团转，因为她经营的驿站日均到货一二百件，“不抓紧出库，第二天新货来了准爆仓。”陕西扶风，王菲菲终于可以放心给住在农村的爸妈“买买买”了，“他们走两步就能到驿站取件，不用等我回来后再去镇上取。”　　一条条进村物流线、一个个乡村驿站点，共同勾勒出了数字时代热气腾腾的乡村新春图景。随着县域商业体系不断健全，乡村消费潜力加快释放。商务部有关负责人表示，“今年春节假期，全国消费市场年味浓、人气足、销售旺，政策效应持续释放，消费场景拓展创新，服务消费活力十足。”　　再远的村，也终将会在“包邮区”里　　“太猛了！往年小年前后，快递就少了。今年呢？车都塞不下。”姜景牛在快递行业十多年，2025年底开始负责安徽合肥偏远乡村快递配送，第一次被乡村购买力惊着了。　　刚开始，一辆小厢货装起来轻轻松松，下午3点多就能收工。双11车子还勉强够用，到了双12，暴增的快递逼得他赶紧换了辆4.2米的大车。春节前，大车装得满满当当。“只是装货，就得比最初多一个来小时。送完回来，天都黑了。”　　他留意到，村里取件的几乎全是老人。以前去镇上取快递，七八公里山路，老人不会骑车，舍不得搭车，“不方便，就买得少”。现在不一样了，姜景牛的车还没停稳，就有人等在驿站门口，追着问：“快递到了没？”　　姜景牛服务的中转仓招了不少司机，专门负责送货到合肥远郊村庄，“再偏的山村，也照样去。因为山里有居民，不能丢下他们。”　　物流成网、驿站建好，只是第一步。人，才是让村级物流网真正转起来的关键。除了开车，司机们还“兼职”起了小老师，手把手教驿站站长操作快递出入库系统，“高霞脑子灵活，算是学得快的站长。教会他们，站点才能自主高效运转，我们也能省不少事。”　　为胜民商店送件的孙文文，在快递行业做了十余年。这位85后最初接触拼多多“免费送货入村”业务时，没想过打通进村驿路会这么难。　　作为当地拼多多快递中转仓的负责人，他每天要跑的村子基本散落在海拔500米以上的山坡，进村的路像嵌入山里的细线，路基最窄处不足3米。车轮擦着峭壁边沿开过，另一侧是深不见底的山谷。　　“直线距离30公里，导航显示70、80公里，全是山路，绕来绕去。”整整1个月，他带着本地司机挨个村跑，嘴皮磨破，人也瘦了一圈，千方百计地将业务铺进了全县90余个行政村。　　干了3个多月，总是与村里老人打交道，孙文文的心态也变了。“以前觉得就是送个快递，现在感觉是在给山村‘送温暖’。”看着孩子穿上新衣、老人用上智能家电，他说，“这条路再难，也要坚持跑下去。”通往乡村的驿路，从来不是一马平川。村民们能够享受到网购的便利，离不开政策引导和扶持。从2020年国家邮政局启动“快递进村”工程，到2022年“快递进村”被写入中央一号文件，再到2026年中央一号文件提出“深化快递进村”，村级物流体系在多方持续攻坚下不断完善。　　2025下半年以来，拼多多积极响应国家号召，将此前在引领电商西进过程中反复验证的“分段运输+二段集运+中转费减免”模式延伸至快递入村场景的“最后一公里”攻坚上，在多个省市推出“免费送货入村”服务，优化农村购物体验，帮助商家打开进村市场。根据业务要求，平台商家只需将带有“送货入村”标签的订单商品发送至中转仓库，再由中转仓负责从仓库至乡村驿站代收点的运输。　　以陕西宝鸡的扶风县为例，2025年，当地依托成熟的县级物流共配中心，建成拼多多进村中转仓，整合11家主流快递企业的农村快递件，按照“县城中转、集约分拣、统一配送”的模式，将快递送达全县71个村级驿站。目前，扶风偏远村落单个驿站日均处理包裹量已超百件。　　拼多多“免费送货入村”在有效推动海量优质商品直达乡村的同时，也加速了“山货进城”。扶风盛产苹果，过去因水果发货成本高、运输不便，好果“藏在深山无人知”；如今，拼多多驿站一站式解决打包、寄递需求，流通效率高了，物流成本降了，扶风苹果走出大山、迈向全国的道路更通畅了。　　国家统计局数据显示，2025年，全国乡村消费品零售额超过6.82万亿元，同比增长4.1%，增速超城镇0.5个百分点，且领先趋势延续了46个月；另据商务部数据，同年，全国农村网络零售额首次突破3万亿元，同比增长6.7%。数据表明，网购驱动着乡村重塑消费习惯和商业生态，乡村市场已经是中国消费增长最具韧性和潜力的板块之一。　　当“电商西进”“免费送货入村”等服务在广袤的土地上化身一个个有温度的订单和包裹，那些曾经偏远的西部和乡村，也开始真正共享到新电商时代的红利。（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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拼多多“千亿扶持”推动包裹入村 中转费由平台承担

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拼多多“千亿扶持”推动包裹入村中转费由平台承担