百度慧播星数字人2025年开播规模同比增长202% 收入同比增长228%

网经社02-28

(网经社讯)2月26日，百度公布了2025年Q4及全年财报，显示2025年总营收达1291亿元，AI业务营收达400亿元；四季度，百度总营收327亿元，AI业务收入占百度一般性业务收入的43%，超出市场预期。在C端市场方面，百度AI应用从“流量吸引”转向“价值兑现”，用户为真实生产力买单的意愿持续提升。AI原生营销服务方面，2025全年收入同比增长301%。截至2026年1月，文心助手月活用户数达...

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by 228% year-on-year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"09888":1.96,"BIDU":1.96},"content_text":"(网经社讯)2月26日，百度公布了2025年Q4及全年财报，显示2025年总营收达1291亿元，AI业务营收达400亿元；四季度，百度总营收327亿元，AI业务收入占百度一般性业务收入的43%，超出市场预期。在C端市场方面，百度AI应用从“流量吸引”转向“价值兑现”，用户为真实生产力买单的意愿持续提升。AI原生营销服务方面，2025全年收入同比增长301%。截至2026年1月，文心助手月活用户数达2.02亿，与豆包、千问形成国内三大AI超级入口，春节红包活动期间MAU同比增长4倍，生图、生视频等核心功能调用量增长数十倍。作为中国用户量最大的AI应用，文心助手不仅实现了搜索与AI的深度重构，更通过MCP服务工具调用接入京东、美团等合作伙伴，覆盖电商、健康、本地生活等全场景，完成从“提供信息”到“交付服务”的转型。据网经社数字零售台（DR.100EC.CN）了解，2025年，慧播星数字人开播规模同比增长202%，收入同比增长228%，已赋能30多个行业。此外百度在数字人领域也取得全面增长。到去年12月，百度平台上的数字人直播人数同比增长近200%。慧播星数字人技术正在赋能更广泛的行业，已服务京东、TikTok等企业。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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