刘强东的“船长梦”，为何从珠海这里启航？

21世纪经济报道02-27

春节假期刚过，一名商界顶流突然闯入珠海人的视野。2月24日，珠海市政府，深圳市海洋发展局、深圳市前海深港现代服务业合作区管理局分别与探海游艇签署合作协议。刘强东以探海游艇实控人身份出席了项目签约仪式。电商巨头为何跨界造船出海？在刘强东看来，这不仅是圆儿时的一个“船长梦”，更是看中其背后“小舟涉大洋”的产业蓝海。据悉，项目总投资50亿元，选址珠海经济技术开发区装备制造区。而就在其不远处，坐落着国内...

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Zhuhai?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"86618":0.6,"89618":0.6,"09618":1.88,"JD":1.88,"KJD":0.6},"content_text":"春节假期刚过，一名商界顶流突然闯入珠海人的视野。2月24日，珠海市政府，深圳市海洋发展局、深圳市前海深港现代服务业合作区管理局分别与探海游艇签署合作协议。刘强东以探海游艇实控人身份出席了项目签约仪式。电商巨头为何跨界造船出海？在刘强东看来，这不仅是圆儿时的一个“船长梦”，更是看中其背后“小舟涉大洋”的产业蓝海。据悉，项目总投资50亿元，选址珠海经济技术开发区装备制造区。而就在其不远处，坐落着国内目前唯一的游艇专业镇——金湾区平沙镇，有着国内设立最早、规模最大、产业链最完整的游艇制造基地，多款“全球首发”等创新产品曾在这里走出。如今，刘强东携“重新定义游艇”的新蓝图强势下场，又将为传统游艇制造业带来哪些变数？位于珠海金湾的平沙游艇产业园。 南方+ 关铭荣 拍摄游艇制造业的硬核实力对于刘强东而言，这是他少年时的“船长梦”走进现实。“我们家是一百多年的传世船民，我对船是有特殊感情的，”刘强东在接受媒体采访时表示，在初中时候的梦想，就是能成为一名船长。感性浪漫背后，其实也有着商界顶流的理性决断。“据我所知，早在20年前，广东就在全国最早提出发展游艇产业。”在刘强东看来，广东是全国制造业大省，拥有完善的供应链配套、丰富的人才资源，拥有一批国际化的沿海城市，这些都是发展游艇产业的巨大优势。珠海游艇产业的起步，恰恰是在20多年前。在珠江八大入海口——鸡啼门水道西岸，有一片约1平方公里的平沙游艇产业园。自2002年创建以来持续发展沉淀，园区产业集聚效应逐步释放，形成了产业链完整的游艇制造基地，业务高峰期年总产值可达近15亿元。目前，园区内可实现船体建造、内饰装修、动力系统安装等核心环节自主完成，提供导航设备、通信系统、休闲设施等全链条产品，本地化配套率达85%以上，有效降低了企业生产成本，提升了市场响应速度。位于珠海金湾的平沙游艇产业园。 南方+ 关铭荣 拍摄截至2026年2月，平沙镇共有游艇产业相关企业37家，涵盖了游艇制造和配套服务环节，其中规模以上企业超过1/3。此外，也不乏高新技术企业、广东省专精特新企业。代表性企业有太阳鸟游艇、澳龙船艇、佳航游艇、杰腾造船、伊利亚特、天域游艇等。杰腾造船是最早一批扎根金湾平沙的游艇企业，至今已累计出口500余艘长续航游艇至欧美地区国家。去年底，杰腾造船3.8万平方米新厂房正式投产，生产效率可提升3倍以上。如今的杰腾造船已在国际上打响名堂，其长续航游艇制造技术排名世界前二。数据显示，多年来，金湾区游艇产业规上工业产值保持高速增长态势。2022年规上游艇制造业实现产值约5.45亿元，同比增长29.5%；而到去年，其产值达到约10.9亿元，同比增长38.68%。类似这样在游艇制造业领域的硬核实力，无疑是打动刘强东选择珠海的重要因素。不过，刘强东此番要涉足的并非传统游艇制造，而是“希望能对整个游艇行业进行重新定义”——依托AI和机器人技术的深度应用，具有采用太阳能和风能发电实现新能源驱动、追求全智能化驾驶、配备先进的智能自救设备确保安全性、依靠电力驱动提供超静音的舒适体验等四大特点。作为长期深耕电商领域的知名企业家，刘强东自然是控制供应链物流成本的高手。“我相信探海游艇在中国游艇制造业里，能起到最大的作用是带来整个本土供应链的发展，从而带动本地其他游艇品牌的发展。”刘强东也希望，未来能将游艇的成本“打下来”，像汽车一样走进千家万户。推动游艇消费大众化普及在珠海，探海游艇计划建设现代化、智能化的游艇制造基地，专注于新能源动力、智能驾驶、新型材料及内饰设计的研发与制造。项目旨在打造立足粤港澳大湾区、辐射全球的国际级游艇产业示范基地。而在广东，游艇市场正在政策助力下加速发展。《广东省推动游艇产业高质量发展行动方案(2024-2027年)》提出，打造一批具有广东特色的游艇旅游线路和体验项目，2027年游艇产业剑指千亿规模。值得关注的是，目前，广东正积极争取并推动粤港澳游艇自由行全面落地，大大降低跨境游艇的运营门槛。在规划中，珠海金湾正是实现“港澳游艇入境维修保养业务”的重要节点。目前，位于金湾区平沙镇的鸡啼门作业区码头及联检综合楼已基本达到临时开放条件，可为港澳游艇自航进入平沙游艇产业园开展维修保养提供基础保障。后续将实现“一次申报、并联查验”的高效通关模式，显著提升口岸综合服务能力。位于珠海金湾的平沙游艇产业园。 南方+ 关铭荣 拍摄围绕港澳“港澳游艇入境维修保养业务”的新机遇，金湾区推动与港澳资源对接，已成功与香港愉景湾游艇会、香港海上游览业联会签订维修合作框架协议。未来，金湾区还将以平沙游艇产业园为核心载体，高标准推动平沙游艇产业园升级为“港澳游艇入境维修保养服务枢纽”，助力金湾区成为珠海建设区域性海洋中心城市的重要增长极。将公共游艇码头、休闲客船码头、旅游船码头列入港口规划；充分预留公共游艇码头岸线；规划建设下水坡道、临时停泊区等基础设施和公共设施，为大众化游艇消费创造基础条件……在金湾区壮大游艇产业的计划中，这些都是重点方向。金湾区还提出，要推动游艇制造端完善并向消费端延伸，促成国际游艇交易中心和国际游艇码头的设立，推动游艇休闲旅游发展，包括游艇自驾活动、游艇租赁等水上项目，打造水上旅游线路。把平沙游艇制造基地打造成为集高端制造、维修保养、展示交易、休闲体验等于一体的游艇4S店。推动游艇经济从“高端小众”向“大众休闲”转变，让更多的人进入市场，这也正是刘强东入局游艇产业的底气之一。正如40年前普通人很难买得起汽车，游艇产业未来也将实现大众化普及，他期待未来能推出10万元级、空间充足的亲民游艇，让工薪阶层也能享受游艇生活。在珠海金湾的海岸线上，与刘强东一样，一群怀揣“船长梦”的弄潮儿，正破浪前行，驶出金色港湾，驶向蔚蓝大海。\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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