蜜雪冰城拟在河南老家建“雪王乐园”

南方财经网02-27

南方财经2月27日电，据大河财立方，蜜雪冰城要在河南老家建个“雪王乐园”，这事儿定了！2月27日，记者从接近蜜雪人士处获悉，蜜雪冰城全国首家“雪王室内乐园”项目位于河南郑州集团总部，目前各项工作正稳步推进中。据介绍，乐园以雪王IP为核心，打造充满甜蜜与奇幻的雪王世界。规划多个室内主题体验区，深度融合蜜雪冰城全球总部、全球旗舰店与主题乐园三大场景，打造“游玩+购物+体验”三位一体的体验体系。（文章...

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