玩播客、搞游艇，刘强东夫妇跨界忙

蓝鲸财经02-27

文｜本原财经年初，章泽天推出了自己的个人播客“小天章”。极具私人意味的昵称、香港半山的私宅、影后刘嘉玲、京东老板娘，种种buf叠加在一起，上线一小时即破万，坐实了其流量热度。长期以来，章泽天多以刘强东太太的身份出现在福布斯、时尚晚宴和投资新闻中，这次播客尝试，也被外界解读为欲“撕掉固有标签、重塑公众认知”。从奶茶妹妹、总裁夫人再到播客主理人：身在豪门，亦有自己的认知和思考。据益普索发布的《2025...

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borders","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"86618":0.6,"89618":0.6,"JD":1.88,"KJD":0.6,"09618":1.88},"content_text":"文｜本原财经年初，章泽天推出了自己的个人播客“小天章”。极具私人意味的昵称、香港半山的私宅、影后刘嘉玲、京东老板娘，种种buf叠加在一起，上线一小时即破万，坐实了其流量热度。长期以来，章泽天多以刘强东太太的身份出现在福布斯、时尚晚宴和投资新闻中，这次播客尝试，也被外界解读为欲“撕掉固有标签、重塑公众认知”。从奶茶妹妹、总裁夫人再到播客主理人：身在豪门，亦有自己的认知和思考。据益普索发布的《2025播客行业报告》显示，2025年45%的播客听众分布在一线及新一线城市，65%的听众月收入在8000元以上，对高质量内容有较高的付费意愿。过去一年，诸如杨天真、陈鲁豫、罗永浩等公众人物扎堆做播客，收获热度与好评，小红书、B站等平台也有意推动做大这块蛋糕。“小天章”的制作机构跟陈鲁豫主播的《岩中花述》是同一家——JustPod，一流班底，火不火基本就看主理人的表达了。作为中女的一次长达80分钟的独立宣言，在舆论场的评价呈现两极分化：有人认为真诚自然不做作，勇于表达自我；有人觉得空洞无趣不走心，甚至有不少网友开始教章泽天团队做内容。大众更关注的似乎还是那句：“东哥啥时候来做客？”一个月后，“小天章”第二期播客难产，自然无缘等到顶流夫妻的对谈。不过东哥自己倒是跳出来了，带着50亿资金官宣进军游艇产业，据天眼查APP，深圳市探海游艇产业发展有限公司成立于2026年2月9日，游艇品牌命名为Sea Expandary，“希望工薪阶层也能用得起游艇”。游艇目前还属于小众高端消费。刘强东声称这50亿是个人投资，不会直接参与运营管理，只做产品经理。他提到自己家是一百多年的传世船民，儿时的梦想是做船长，甚至将造游艇直接提升至海洋强国、海洋文化的高度。“今天我们中国大部分孩子可能长大过程中，都从来没去过海洋馆，没在游艇待过。如果我们的孩子们在整个成长过程中都没有在船上玩过的话，培养他的海洋文化，对海洋的爱、保护或者探索都是比较难的。所以游艇的发展，我认为对塑造我们整个中国的海洋文化也至关重要的。”需求端，交通运输部数据显示，近三年中国游艇数量增速显著，新登记游艇占比达54.7%。但截至2025年底，中国登记有效游艇共计9850艘，与美国游艇保有量超1300万艘相比差距甚大，确有市场潜力。产业上，国内游艇相关现存企业约4万余家，呈现“小、散、弱”的格局。游艇制造业产值仅128亿元，年出口6亿美元，占全球市场份额不足4%，尤其是高端游艇，几乎被意大利、德国、荷兰等欧美厂商垄断。与中国造船业连续15年三大指标世界第一形成鲜明反差。在利好政策的助力下，刘强东喊出重新定义游艇行业，AI和机器人技术加持，用新能源智能化游艇来填补中国民用船舶领域的空白，似乎也不是空话。目前，刘强东的探海游艇已经获得5条大型游艇的订单。就是10万元级的船价显得太乐观了，游艇即使从富豪玩具下沉到大众工具，也需要考虑停泊、保养、保险等综合成本，买得起养不起是个问题。在哪里开，也是个问题。其实，无论章泽天“单飞”的播客，还是刘强东自己投资的游艇，看似各种切割，更坐实了俩人是“强关联伴侣”，彼此分不开，也都跟当下的京东分不开。电商行业竞争加剧，资本市场需要信心。章泽天和刘强东的公众形象，都是京东品牌叙事中的情绪调节器，每次在关键事件公开站台，对市场与舆论的影响已被多次验证。京东以物流、供应链、3C家电为主，传统品牌形象偏硬核。章泽天的播客恰好是“软形象”补位，内容中传达的女性友好、家庭价值、品质生活的理念，精准契合京东的核心消费群体。刘强东的游艇投资看似跨界，实则也是京东供应链管理、智能制造、效率革命的“硬能力”外溢，与京东的产业叙事深度绑定。看似独自实则整合的关系，既享受了创始人IP的红利，又与京东上市公司形成风险隔离，避免个人言论和跨界投资对京东主品牌造成冲击，这一招还是高明。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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