安踏北美首店落子比弗利山庄全球化战略进入"生态出海"新阶段

中国国际皮革展...02-27

2026年2月13日，安踏品牌北美首家旗舰店在洛杉矶比弗利山庄正式开业。这是安踏在美国的首个直营门店，选址全球顶奢商圈，标志着中国体育品牌以全新姿态登陆国际零售舞台。安踏品牌CEO徐阳表示，此举不仅是深耕北美市场的窗口，更是品牌全球化战略的关键一步，旨在让全球消费者感受中国品牌的产品实力与文化温度。门店以"东方美学，世界表达"为设计理念，在280平方米空间内融合"中国红"视觉符号、新中式潮流与美式...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2614863061?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-02-27 20:00","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2614863061","market":"hk","top_or_hot":-1,"title":"安踏北美首店落子比弗利山庄 全球化战略进入\"生态出海\"新阶段","media":"中国国际皮革展...","content":"<div>\n<p>2026年2月13日，安踏品牌北美首家旗舰店在洛杉矶比弗利山庄正式开业。这是安踏在美国的首个直营门店，选址全球顶奢商圈，标志着中国体育品牌以全新姿态登陆国际零售舞台。安踏品牌CEO徐阳表示，此举不仅是深耕北美市场的窗口，更是品牌全球化战略的关键一步，旨在让全球消费者感受中国品牌的产品实力与文化温度。门店以\"东方美学，世界表达\"为设计理念，在280平方米空间内融合\"中国红\"视觉符号、新中式潮流与美式...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260227210512a726f339&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>安踏北美首店落子比弗利山庄 全球化战略进入\"生态出海\"新阶段</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n安踏北美首店落子比弗利山庄 全球化战略进入\"生态出海\"新阶段\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-27 20:00 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260227210512a726f339&s=b><strong>中国国际皮革展...</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2026年2月13日，安踏品牌北美首家旗舰店在洛杉矶比弗利山庄正式开业。这是安踏在美国的首个直营门店，选址全球顶奢商圈，标志着中国体育品牌以全新姿态登陆国际零售舞台。安踏品牌CEO徐阳表示，此举不仅是深耕北美市场的窗口，更是品牌全球化战略的关键一步，旨在让全球消费者感受中国品牌的产品实力与文化温度。门店以\"东方美学，世界表达\"为设计理念，在280平方米空间内融合\"中国红\"视觉符号、新中式潮流与美式...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260227210512a726f339&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B031J352.USD","symbol_name":"FSSA GREATER CHINA GROWTH \"I\" (USD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260227210512a726f339&s=b","article_id":"2614863061","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260227210512a726f339&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2614863061","pubTimestamp":1772193600,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"2026年2月13日，安踏品牌北美首家旗舰店在洛杉矶比弗利山庄正式开业。这是安踏在美国的首个直营门店，选址全球顶奢商圈，标志着中国体育品牌以全新姿态登陆国际零售舞台。安踏正式与合作12年的克莱·汤普森签署终身合同，双方将继续在全球推广篮球文化。安踏比弗利山庄店定位\"运动生活驿站\"，将通过跑团活动、篮球文化沙龙、科技体验工坊等本地化运营，与消费者建立深度联结。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"82020":"安踏体育-R","IE00B031J352.USD":"FSSA GREATER CHINA GROWTH \"I\" (USD) INC","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","BK1168":"鞋类","BK1521":"挪威政府全球养老基金持仓","LU0048575426.USD":"FIDELITY EMERGING MARKETS \"A\" INC","LU0594300419.USD":"富达中国消费基金A","LU0261950470.USD":"FIDELITY EMERGING MARKETS \"A\" ACC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","IE0008368742.USD":"首域中国增长基金I Acc","BK1502":"双十一","LU0048597586.USD":"富达亚洲焦点A","LU0605514214.HKD":"FIDELITY CHINA CONSUMER \"A\" (HKD) ACC","IE00B031HY20.USD":"FSSA CHINA GROWTH \"I\" (USD) INC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU2008162690.USD":"FIDELITY FUNDS - ASIA PACIFIC OPPORTUNITIES \"A\" (USD) ACC","LU0261947096.USD":"FIDELITY FUNDS  SUSTAINABLE ASIA EQUITY \"A\" (USD) ACC","BK1227":"服装、服饰与奢侈品","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU1831875114.USD":"SCHRODER ISF ALL CHINA EQUITY \"A\" (USD) ACC","BK1589":"北水核心资产","ANPDY":"安踏体育ADR","LU2488822045.USD":"ALLIANZ CHINA HEALTHY LIVING \"AT\" (USD) ACC","BK1500":"做空集合股","LU0052750758.USD":"富兰克林中国基金A Acc","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","02020":"安踏体育","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU2177674079.SGD":"Fidelity Asia Pacific Opportunities A-ACC-SGD (hedged)","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","IE0031814852.USD":"FSSA GREATER CHINA GROWTH \"I\" (USD) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","IE0008369823.USD":"FSSA HONG KONG GROWTH \"I\" ACC","IE00BQXX3D17.EUR":"GUINNESS GLOBAL INNOVATORS \"C\" (EUR) ACC","LU0251143458.SGD":"Fidelity Emerging Markets A-SGD","IE00BQXX3C00.GBP":"GUINNESS GLOBAL INNOVATORS \"C\" (GBP) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","LU0251144936.SGD":"Fidelity Sustainable Asia Equity A-SGD","IE00BQXX3F31.USD":"GUINNESS GLOBAL INNOVATORS \"C\" (USD) ACC","LU0823426480.USD":"法巴中国股票经典Dis","BK1512":"体育用品","LU0823426308.USD":"法巴中国股票基金","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV"},"translate_title":"Anta's first North American store opens in Beverly Hills, and its globalization strategy enters a new stage of \"ecological overseas\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"82020":0.6,"ANPDY":0.6,"02020":1.5},"content_text":"2026年2月13日，安踏品牌北美首家旗舰店在洛杉矶比弗利山庄正式开业。这是安踏在美国的首个直营门店，选址全球顶奢商圈，标志着中国体育品牌以全新姿态登陆国际零售舞台。安踏品牌CEO徐阳表示，此举不仅是深耕北美市场的窗口，更是品牌全球化战略的关键一步，旨在让全球消费者感受中国品牌的产品实力与文化温度。门店以\"东方美学，世界表达\"为设计理念，在280平方米空间内融合\"中国红\"视觉符号、新中式潮流与美式休闲风格，打造中西文化对话的零售场景。店内同步国内全线核心产品，包括KAI系列、HELA潮流线、PG7缓震跑鞋、C202竞速跑鞋等，以\"中国智造\"践行科技平权理念。比弗利山市市长亲临开业仪式，现场数百名美国体育迷排队等候。开业仪式上，篮球巨星凯里·欧文与克莱·汤普森联袂出席。安踏正式与合作12年的克莱·汤普森签署终身合同，双方将继续在全球推广篮球文化。欧文作为品牌全球篮球代言人兼首席创意官，其KAI3系列新年限定款在1月试营业期间已引爆关注，展现球星IP的本地市场号召力。安踏比弗利山庄店定位\"运动生活驿站\"，将通过跑团活动、篮球文化沙龙、科技体验工坊等本地化运营，与消费者建立深度联结。2月15日，安踏将在洛杉矶圣莫尼卡海洋公园打造欧文主题公园，进一步深化与本地社群的互动。这种以体验为核心的运营模式，体现了安踏深耕北美市场的长期主义思路。安踏集团正加速推进全球化\"三步走\"战略：从在中国做好国际品牌，到走出去经营全球品牌，最终让安踏成为世界的安踏。近年来，集团在东南亚推进\"千店计划\"，在中东设立分公司，在北美及欧洲进驻Foot Locker、DSG等主流渠道，探索从\"产品出海\"向\"品牌出海\"再到\"生态出海\"的跨越。依托\"品牌+零售\"的独特商业模式和DTC能力，安踏正在构建以\"品牌自主、产品创新、文化自信\"为核心的全球化新路径。集团凭借多品牌协同管理、多品牌零售运营、全球化资源整合三大核心能力，为中国品牌全球化探索提供可借鉴的实践样本，重塑海外消费者对中国品牌的认知。信息来源：环球鞋网审      核：马瑞华","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2614863061","isCrawlerRequest":true}

安踏北美首店落子比弗利山庄 全球化战略进入"生态出海"新阶段

精彩评论

安踏北美首店落子比弗利山庄全球化战略进入"生态出海"新阶段