腾势登陆菲律宾：比亚迪冲击高端新能源市场

亚太汽车研究02-27 22:50

2026年2月27日，腾势正式登陆菲律宾。今天，比亚迪旗下高端品牌腾势在菲律宾举行品牌发布会，旗舰车型Denza D9同步亮相。D9作为豪华新能源MPV，直接切入中高端家庭与商务市场。与此同时，腾势也宣布未来将引入B8、B5等SUV车型，逐步完善产品矩阵。更值得注意的是，腾势并非“挂名销售”，而是同步启动高端渠道建设，在马尼拉等核心城市布局旗舰展厅，明确走独立品牌运营路线。这释放出一个清晰信号：...

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D9同步亮相。D9作为豪华新能源MPV，直接切入中高端家庭与商务市场。与此同时，腾势也宣布未来将引入B8、B5等SUV车型，逐步完善产品矩阵。更值得注意的是，腾势并非“挂名销售”，而是同步启动高端渠道建设，在马尼拉等核心城市布局旗舰展厅，明确走独立品牌运营路线。这释放出一个清晰信号：比亚迪在菲律宾，已经不再只做“新能源普及者”，而是开始争夺高端市场的话语权。2025年：比亚迪在菲律宾的爆发式增长根据公开数据，2025年比亚迪在菲律宾全年销量约26,122辆，同比增长446%。这一增速，在整个菲律宾车市中极为罕见。更关键的是排名变化：比亚迪已跃升至菲律宾汽车销量第三位，仅次于丰田和三菱，超过日产、福特、铃木等传统品牌。菲律宾过去长期由日系品牌主导，新能源渗透率并不高。比亚迪的快速上升，本质上说明两件事：第一，当地消费者已经开始接受新能源；第二，比亚迪的产品结构找准了市场节奏。尤其是插混车型，在充电基础设施尚未完全成熟的情况下，更容易被家庭用户接受。这种“技术匹配市场阶段”的打法，是比亚迪真正的优势。渠道与组织：比亚迪如何在菲律宾落地？在菲律宾，比亚迪并非单打独斗。其核心合作伙伴是ACMobility——隶属于亚耶拉集团的移动出行业务公司。通过这一合作，比亚迪迅速完成全国网络铺设，目前已建立约79家经销网点，覆盖主要城市及省级市场。渠道密度，是比亚迪销量爆发的重要前提。而腾势，则走的是另一条路径。有消息显示，腾势计划设立独立运作实体公司Denza Philippines，专注高端品牌推广与服务体系建设。这意味着比亚迪在菲律宾形成“双线布局”：主品牌负责规模增长；腾势负责品牌溢价。因此，真正值得思考的，是这一步的战略意义。腾势进入菲律宾，代表比亚迪在东南亚市场进入第二阶段：第一阶段，是证明新能源能不能卖；第二阶段，是证明新能源能不能卖贵。菲律宾不是泰国，没有成熟的汽车制造产业链；也不是印尼，不是区域出口中心。但有稳定的中产阶层增长，有商务MPV需求，是一个结构型市场。如果腾势能在菲律宾站稳脚跟，那意味着中国高端新能源品牌，在东南亚已经具备真正的溢价能力。写在最后：从2025年销量暴增，到2026年腾势落地，比亚迪在菲律宾的路径很清晰：先用产品打开市场，再用品牌提升价值。腾势进入菲律宾，说明比亚迪是要成为高端市场的参与者。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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