马茅价格“跳水”！茅台紧急出招：可自选农历生产日期

市场资讯02-27

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　来源：国际金融报　　据第三方平台“今日酒价”数据，2月27日，马年生肖茅台（下称“马茅”）经典版原瓶报价2080元/瓶，较昨日下跌70元；散瓶报价2040元，下跌40元。　　自1月6日开售以来，马茅价格经历“过山车”式波动。最新批发报价与春节前2500元的价格相比，下滑了18.4%，与发售后最高价（2800元）相比...

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　　来源：国际金融报\n　　据第三方平台“今日酒价”数据，2月27日，马年生肖茅台（下称“马茅”）经典版原瓶报价2080元/瓶，较昨日下跌70元；散瓶报价2040元，下跌40元。\n　　自1月6日开售以来，马茅价格经历“过山车”式波动。最新批发报价与春节前2500元的价格相比，下滑了18.4%，与发售后最高价（2800元）相比...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/s/2026-02-27/doc-inhphcxe6632205.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0572944931.SGD","symbol_name":"Janus Henderson Horizon China Opportunities A2 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Moutai's emergency move: you can choose your own lunar production date","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600519":1.5},"content_text":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 　　来源：国际金融报\n　　据第三方平台“今日酒价”数据，2月27日，马年生肖茅台（下称“马茅”）经典版原瓶报价2080元/瓶，较昨日下跌70元；散瓶报价2040元，下跌40元。\n　　自1月6日开售以来，马茅价格经历“过山车”式波动。最新批发报价与春节前2500元的价格相比，下滑了18.4%，与发售后最高价（2800元）相比暴跌约28%。\n　　对此，贵州茅台（600519.SH）于26日下午宣布，消费者在i茅台APP内购买马茅经典版及礼盒装时，可在原有阳历生产日期选择基础上，新增农历生产日期自选功能，进一步强化产品情感纪念、礼赠属性和长期收藏价值。\n　　2月27日，《国际金融报》记者上午9时准时上线参与生肖酒抢购，一分钟后显示“当前访问人数过多、请稍后再试”，且生产日期在1月和3月的产品已售罄无法选择，仅剩2月的少数日期可抢购，开售后两分钟左右当日投放量全部售罄。\n\n　　事实上，这并非茅台首次支持消费者自选产品生产日期。\n\n　　水芙蓉 摄\n　　去年蛇年茅台市场表现一般，一度跌破发售价，茅台就推出该服务刺激销售，但当时仅针对整箱蛇年茅台自选日期。此次马茅政策区别在于，散瓶和整箱均支持自选日期，且每天在平台有固定投放量。\n　　有经销商认为，这样的举措有利于刺激真实消费需求，但不看好马茅后续价格走势。\n　　上述经销商指出，从酒质来看，生肖茅台并不比普通飞天茅台好，当前消费者对白酒产品溢价购买的接受程度也较以往更低，购买行为更理性，今年蛇茅的市场价仅2000元左右，不仅没有投资价值，还低于发售价。\n　　与生肖酒“泡沫挤出”形成鲜明对比的是，飞天茅台节后价格企稳，与节前几乎持平。多家券商研报在马年春节白酒动销调研报告中也指出，马茅的投资属性退潮、热度降温显著，市场动销不及普通飞天。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：杨红卜","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2614839572","isCrawlerRequest":true}