快手春节报告：红包“换一换”人均超10次，“摇红包”用户增长超60%

北京商报02-28

北京商报讯2月28日，快手发布的春节红包数据报告显示，从2月4日至23日期间，快手推出“摇一摇领红包”“换红包”和“点金卡”“卫视春晚联动下红包雨”“集卡瓜分2亿”“好友互扫招财码”“小马PK赢金币”等红包与互动玩法。其中，“摇一摇”参与用户规模同比去年增长超60%。“一键换红包”将小额红包兑换为大额红包的玩法，人均换红包超过10次。为求一张能让红包最高放大100倍的“财神点金卡”，老铁们在一位...

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