刘强东强势“入局”，珠海挺进“游艇之都”

21世纪经济报道02-28

当中国制造业在新能源汽车、光伏、无人机等赛道接连领跑世界时，一个长期被忽略的高端领域，正迎来一位意外的“破局者”。　　近日，珠海市政府，深圳市海洋发展局、前海管理局，均与一家名为“Sea Expandary”（探海游艇）的企业签署了战略合作协议。　　Sea Expandary背后的掌舵人，正是早已在电商与物流帝国登顶的刘强东。　　在刘强东看来，游艇是我国在大工业类别中最后一个、也是最高端的“空白...

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CONTRARIAN EQUITY \"ZU\" (USD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","BK1142":"互联网与直销零售","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU1642822792.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"A\" (SGD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC"},"translate_title":"Liu Qiangdong \"entered the game\" strongly, Zhuhai advanced into the \"yacht capital\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"86618":0.6,"89618":0.6,"JD":1.86,"09618":1.86,"KJD":0.6},"content_text":"当中国制造业在新能源汽车、光伏、无人机等赛道接连领跑世界时，一个长期被忽略的高端领域，正迎来一位意外的“破局者”。　　近日，珠海市政府，深圳市海洋发展局、前海管理局，均与一家名为“Sea Expandary”（探海游艇）的企业签署了战略合作协议。　　Sea Expandary背后的掌舵人，正是早已在电商与物流帝国登顶的刘强东。　　在刘强东看来，游艇是我国在大工业类别中最后一个、也是最高端的“空白领域”，目前基本由欧美公司占据全球90%以上的市场份额。　　刘强东进一步表示，中国汽车保有量已经超过美国，但是美国有1300万艘游艇，中国只有1.2万艘。“也就是说，在汽车保有量超过美国的时候，我们游艇的保有量只有美国的1/1000，这就证明我们国家的游艇市场空间有巨大发展空间。”　　珠海凭借独特的区位与产业优势，成为项目重点布局城市之一。根据规划，Sea Expandary在珠海将投入建设现代化、智能化的游艇制造基地，开展新能源动力技术、智能驾驶系统、新型材料、内饰设计等领域的研发和制造，其目标是建设成为立足粤港澳大湾区、辐射全球、具有国际影响力的游艇产业示范基地。　　不难看出，珠海正试图跳出传统代工与制造环节，向研发、服务等高附加值环节攀升。　　中国的海洋经济，正从大船驶向小船，从工业驶向生活。巨轮转向，珠海已经先一步“起锚”。　　一艘游艇的产业牵引力　　曾长期被贴上“富豪玩具”标签的游艇，在全球产业逻辑中，早已完成价值重构。它不再是单一社交载体，而是拉动设计、金融、维保、租赁、培训、高端旅游的复合型产业生态。　　这一点，从美国迈阿密、摩纳哥等全球知名“游艇之都”的发展经验中可窥一斑。　　法国航海产业规模庞大，2021－2022年销售额达54亿欧元，支持着400万常态化船艇爱好者和1100万水上运动爱好者；法国南部地区每年吸引着全球一半以上数量的30米以上游艇。2023年，美国娱乐船艇行业对经济发展的贡献产值高达2300亿美元，带动了超过81万个岗位的就业。　　我国游艇产业产业结构也在悄然变化，从生产制造向租赁、体验、消费、服务等延伸。　　企查查数据显示，截至2月25日，我国国内游艇相关现存企业达4.1万家，主要分布在华南地区，占比达52.6%。国标行业分布方面，归属于租赁和商务服务业的游艇相关企业最多，占比达38.94%，其次为批发和零售业，文化、体育和娱乐业，分别占比18.11%、11.7%。　　Sea Expandary项目的落地，不只是资本对一座城市的青睐，更是对珠海、对中国游艇产业潜力的“投票”。　　“据我所知，早在20年前，广东就在全国最早提出发展游艇产业。”刘强东表示，广东是全国制造业大省，拥有完善的供应链配套、丰富的人才资源，拥有一批国际化的沿海城市，这些都是发展游艇产业的巨大优势。　　据介绍，此次签约的高端游艇产业基地项目选址珠海经开区装备制造区，坐拥黄茅海、高栏港深水良港核心区位，尽享通江达海、临港保税独特优势。　　珠海经开区相关负责人表示，Sea Expandary项目落地后，将进一步带动智能系统、新能源动力、高端材料、跨境服务等一批配套企业集聚，形成龙头引领、链条完善、生态成熟的世界级游艇产业高地。　　在珠海市金湾区鸡啼门水道西岸，有一片约1平方公里的平沙游艇产业园，其所在的平沙镇是国内目前唯一的游艇专业镇。　　平沙游艇产业园经过20余年发展，园区内可实现船体建造、内饰装修、动力系统安装等核心环节自主完成，提供导航设备、通信系统、休闲设施等全链条产品，本地化配套率达85%以上，有效降低了企业生产成本，提升了市场响应速度。　　机遇背后，短板依然明显。尽管起步早、基础好，珠海打造“游艇之都”的愿景尚未完全转化为品牌与经济效益。近年来行业进入调整期，一批以代工为主、缺乏自主创新的企业面临“接单难、融资难、盈利难”等多重压力。　　港澳游艇进入内地“第一站”　　从全球产业转移看，全球造船、海工装备、海洋金融、航运、滨海旅游等产业重心加速向亚太转移。中国已成为核心引擎，2024年底，中国造船业全球市场份额突破50%；从国内消费升级看，游艇有望成为继房车之后，下一个大众化休闲风口；从粤港澳大湾区战略看，游艇自由行，是大湾区融合极具想象空间的场景之一。　　坐拥产业基础与多重机遇，珠海这座拥有国内唯一游艇专业镇的城市，能否在全球游艇版图上写下自己的名字？　　《广东省推动游艇产业高质量发展行动方案（2024—2027年）》提出，争取粤港澳游艇自由行试点，推动出台粤港澳游艇自由行实施方案，争取国家对港澳游艇在粤港澳大湾区内地九市出入境、航行、停泊、维修保养、旅游等方面推行系列便利措施。　　目前广东加快推动粤港澳游艇自由行，广州南沙客运港口岸、深圳蛇口邮轮母港口岸、深圳机场码头口岸、珠海九洲港口岸、珠海万山港口岸、中山港口岸等6个游艇出入境口岸实现“两套牌”管理与免担保政策创新，大幅提升通行效率。　　未来，港澳游艇有望直接驶入大湾区任意码头。　　业内人士表示，珠海未来不仅是游艇的“制造基地”，更有望成为港澳游艇进入内地的“第一站”。　　“金湾区游艇维保资源丰富，港澳游艇来这里维保将大幅降低运营成本，提升客户体验。”香港海上游览业联会主席黎带福表示，据测算，若按照可吸引30%的港澳游艇来金湾维保计算，可为相关企业带来20亿元左右的年营收增量，将直接带动零部件销售、技术培训等上下游产业链发展。　　从通行便利性上看，游艇从港澳自航到平沙游艇产业园仅需3小时左右时间。　　围绕港澳“港澳游艇入境维修保养业务”的新机遇，金湾区推动与港澳资源对接，已成功与香港愉景湾游艇会、香港海上游览业联会签订维修合作框架协议。未来，金湾区还将以平沙游艇产业园为核心载体，高标准推动平沙游艇产业园升级为“港澳游艇入境维修保养服务枢纽”，助力金湾区成为珠海建设区域性海洋中心城市的重要增长极。　　珠海市政协委员廖凯也在提案中建议，推动湾区游艇协同，增加游艇泊位，吸引港澳船只停靠；推动游艇自由行、通关便利化、牌照互认等措施落地，争取在高栏港海域开展试点；完善产业链配套，支持平沙园区发展游艇配套产业，探索建设游艇4S店，打造制造、研发、维修一体化基地，鼓励企业通过兼并重组、技术升级增强竞争力等。　　刘强东“探海”落地标志着资本目光的聚焦，只是一个开始。但真正的考验在于，珠海能否借着这股“东风”，构建起一个真正具有全球竞争力的游艇生态圈。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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