“船长”梦落地，刘强东豪掷50亿让游艇像汽车一样走进千家万户

21世纪经济报道02-25 11:40

21世纪经济报道记者骆轶琪广州报道　　近日，刘强东创立了游艇独立品牌Sea Expandary，在2月24日，该公司分别与深圳、珠海等地政府签署战略合作协议。Sea Expandary预计将在珠海投资建设游艇制造基地，在深圳建设游艇事业中国总部，参与深圳多座码头及配套设施的建设运营。　　不止于此，Sea Expandary还将在大湾区布局研发创新中心、游艇运营服务中心、保税维修中心等一系列配套机构...

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Expandary预计将在珠海投资建设游艇制造基地，在深圳建设游艇事业中国总部，参与深圳多座码头及配套设施的建设运营。　　不止于此，Sea Expandary还将在大湾区布局研发创新中心、游艇运营服务中心、保税维修中心等一系列配套机构。　　接受21世纪经济报道等媒体记者采访时，刘强东介绍，选择进入该行业，既有对产业趋势的研判，也有他个人成长经历的烙印。他透露，成为船长是“儿时的梦想”。同时他强调，目前该公司已经有订单在手。　　发展游艇消费实际上也是国家层面在倡导的新消费方向。国务院办公厅于今年1月印发的《加快培育服务消费新增长点工作方案》（以下简称《工作方案》）中就提到，促进游艇消费高质量发展，修订游艇安全管理规定等相关规章制度，保障游艇业健康发展，加强公共码头和泊位等游艇基础设施和配套服务保障。　　正如刘强东在受访时所言，虽然Sea Expandary定位高端市场，但在政策支持和产业链协同推动下，或许让游艇像汽车一样走进千家万户，也并不那么遥远。 “船长”梦想　　刘强东的家庭基因中就留有“船”的烙印。　　“我们家其实100多年（前）一直以船为家，我们知道自己祖籍是湖南湘潭，后来行驶到宿迁，成为宿迁人。”他回想道，这百余年的家庭驶船历史，让自己对“船”有特殊的感情。“到今天为止，哪怕在非常小的船上，摇晃非常厉害”，对他来说也是舒适、能安然睡去的环境。　　成为船长甚至是他初中时就在心中埋下的梦想。直到今天，这些“沉淀”有了坚实可见的落脚点。　　刘强东对21世纪经济报道等记者分析道，在他看来，游艇是我国在大工业类别中最后一个、最高端的“空白领域”，目前基本由欧美公司占据全球90%以上市场份额。　　与此同时，推进游艇产业发展也符合我国高质量发展的需要。刘强东进一步指出，中国汽车保有量已经超过美国，但是美国有1300万艘游艇，中国只有1.2万艘。“也就是说，在汽车保有量超过美国的时候，我们游艇的保有量只有美国的1/1000，这就证明我们国家的游艇市场空间有巨大发展空间。”　　他还提到，虽然大众印象中，游艇目前看来还是“遥不可及”的，但回溯40年前，大众同样认为汽车会是难以企及的商品，而今天来看，普通家庭就可以买得起一辆汽车。“所以我认为游艇未来20年在我们国家大有发展空间。”　　在此背景下，新创立的Sea Expandary已经有了明晰的产品定位和发展规划。　　刘强东分析，作为制造大国，中国过去在游艇产业发展方面看起来尚无法与欧美竞争，原因在于投资规模。　　“国内投资游艇的制造者普遍很小、很散，据我所知几乎没有一家游艇制造公司投资额超过1000万人民币。”考虑到游艇属于资本密集型产业，Sea Expandary计划投资50亿元，去参与全球顶级游艇制造公司的竞争。“我们希望能够重新定义整个中国的游艇产业。”刘强东指出。　　在他的规划中，Sea Expandary推出的游艇产品有四大亮点：全部采用新能源、全自动化、配备大量安全设施、体验舒适。　　“我的最终目标，是让所有游艇没有船长、厨师，只有一些服务、安全人员在船上，这样能够给船东和船上的客人提供最大自由空间。”他进一步谈到，在游艇的每个房间都将配备大量现代化智能自救设备，确保遭遇极端情况时，仍能有8小时左右转圜时间。　　由于游艇计划采用100%电推，不采用任何变速箱或其他动力，因此能实现超静音和极低震动。 走入千家万户　　Sea Expandary背后也承载着刘强东对拉动产业的寄望。　　“我希望能带动大量中国供应链的发展，这是最重要的。”刘强东指出，希望能让Sea Expandary参与拉动中国本土游艇制造供应链的发展。　　“目前据我所知，如果要造比较好的游艇，90%以上的配件要从欧美进口，这导致我们国家游艇制造产业缺少核心竞争力。也就是说没有成本优势，即便质量做到跟别人一样，也无法实现更好发展。”他续称，期待供应链成熟后，能带动大量国内其他游艇品牌的发展。由此，将有望加速推动国内出现10万元售价但质量优良的游艇。　　在刘强东的预判中，这会成为让游艇未来得以走进千家万户的产业逻辑。“个人还有一个想法，随着中国经济强盛，注定会成为‘海洋强国’，游艇的发展对塑造海洋文化非常重要。”他补充道。　　发展海洋经济和游艇产业正是当前我国正积极推动的方向。　　前述《工作方案》中还提到，依托中国国际消费品博览会等打造游艇展示交易平台，支持有条件的地方创新推出一批游艇消费场景。　　在2月6日的国务院新闻办公室举行的国务院政策例行吹风会上，交通运输部综合规划司负责人刘东介绍道，近三年我国游艇数量呈快速增长态势，新登记游艇约占游艇总数54.7%。截至2025年底，我国登记有效游艇共计9850艘，预计“十五五”时期将会继续保持增长态势。　　据称，交通运输部正加快研究制定扩大游艇消费的若干措施，在保障安全的情况下，提升游艇消费供给能力，促进游艇产业向大众化消费、规模化发展转型。　　这也是全国多地在推进的方向。　　广东省在2025年6月发布的《广东省促进海洋经济高质量发展条例》中指出，满足相关条件的区域，应推动海上旅游产品综合开发，支持邮轮游艇、海上休闲运动、跨岛游等业态发展，鼓励引进国际级、国家级海上体育运动赛事。同时，应优化游艇等船艇管理政务服务，促进船艇市场消费。探索建设游艇租赁试点。此外，推动与香港特别行政区、澳门特别行政区游艇展会、赛事等交流合作，探索开发粤港澳跨境游艇旅游产品，促进粤港澳游艇互认互通。　　海南、江苏、福建等多地也纷纷出台了鼓励游艇产业的地方性政策，希望将游艇产业打造成各地经济的一张“新名片”。　　“广东是制造大省，供应链、物流配套都很完备；人才也很集中，可以说每个城市都是国际化的。”刘强东谈到，京东自2007年开始在广东省发展，2025年在省内已经实现超2000亿元销售额。“所以广东省的营商环境、对投资者的回报都给了我足够的信心，所以当我人生第二份事业创建游艇品牌的时候，我也希望能够在广东一点点发展起来。”　　据透露，刘强东在公司的定位多是“产品经理”。目前通过与海外市场交流，新公司已经接到了五条大型游艇订单。　　“当然，制造业跟互联网不一样，可能需要十年、二十年，用品质、技术和绿色环保获得全世界消费者的认可。”刘强东坦言。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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