年入4.5亿！又一亚马逊大卖冲刺港股

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近日，来自广东佛山的咖啡机企业格米莱控股有限公司正式向香港交易所递交招股书，冲刺港股上市，被业内称为“国产咖啡机第一股”的有力竞争者。这家长期活跃于亚马逊等跨境电商平台的咖啡机大卖，如今走到资本市场门前，也意味着中国本土咖啡机品牌正在从“制造端强者”迈向“品牌端与资本端玩家”。01格米莱的成长突围路资料显示，格米莱成立于2011年，作为中国领先的专业咖啡机企业，已建立一个综合业务模式，涵盖产品设计...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026022820233897a771a5&s=b><strong>雨果网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，来自广东佛山的咖啡机企业格米莱控股有限公司正式向香港交易所递交招股书，冲刺港股上市，被业内称为“国产咖啡机第一股”的有力竞争者。这家长期活跃于亚马逊等跨境电商平台的咖啡机大卖，如今走到资本市场门前，也意味着中国本土咖啡机品牌正在从“制造端强者”迈向“品牌端与资本端玩家”。01格米莱的成长突围路资料显示，格米莱成立于2011年，作为中国领先的专业咖啡机企业，已建立一个综合业务模式，涵盖产品设计...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026022820233897a771a5&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0345770993.USD","symbol_name":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) 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Another Amazon big sale sprints to Hong Kong stocks","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZP":0.6,"AMZU":0.6,"AMZZ":0.6,"AMZY":0.6,"USAW.SI":0.6,"AMZN":0.9,"EBAY":1.6,"AMZD":0.6,"AMZW":0.6,"AZYY":0.6},"content_text":"近日，来自广东佛山的咖啡机企业格米莱控股有限公司正式向香港交易所递交招股书，冲刺港股上市，被业内称为“国产咖啡机第一股”的有力竞争者。这家长期活跃于亚马逊等跨境电商平台的咖啡机大卖，如今走到资本市场门前，也意味着中国本土咖啡机品牌正在从“制造端强者”迈向“品牌端与资本端玩家”。01格米莱的成长突围路资料显示，格米莱成立于2011年，作为中国领先的专业咖啡机企业，已建立一个综合业务模式，涵盖产品设计、研发、制造、销售及售后服务，并实现了对咖啡机行业价值链的全面覆盖。值得一提的是，格米莱自创立之后很早就开始了国际化探索，并将其海外市场视为战略性增长引擎之一。据招股书及公司官方信息显示，格米莱的产品目前已分销至全球超过60个国家和地区，累计销量突破200万台以上，累计服务超过40万名全球用户。这一覆盖范围不仅限于周边亚洲国家，更将业务拓展到欧美、东南亚及中东等国际市场。【东欧电商红利爆发，大批卖家涌入这一新兴平台！3月14日深圳，参加 eMAG 平台卖家峰会，了解最新市场趋势、平台政策解读与案例解读，助你快速打开欧洲新蓝海。点此报名参会。】早在品牌成立的第二年，即2012年至2013年期间，格米莱便开启了海外市场布局的探索。彼时，公司仍以ODM/OEM代工模式为主，通过为境外品牌设计和制造咖啡机，建立了初步的国际销售渠道和供应链体系，这不仅锻炼了产品质量控制能力，也积累了与海外买家沟通与跨文化运营经验。2013年，公司推出自主品牌“Gemilai”，直接瞄准跨境电商。亚马逊、eBay成为首选阵地，尤其亚马逊上，Gemilai的家用意式咖啡机和磨豆机常常挤进类目前列。用户评价里，最常出现的词就是“性价比爆棚”“操作简单”“出品稳定”。相比其他大牌动辄三四千元，Gemilai同类产品价格亲民得多，却搭载商用级萃取系统，这让很多咖啡爱好者和小型咖啡店主一试就爱上。随着自有品牌的逐步形成，公司近十年来海外业务的比重持续提升，由最初的代工外销转向“以自有品牌为主 + 局部ODM辅”的国际化战略布局。在销售渠道建设方面，格米莱坚持线上与线下双轮推进。在线上层面，公司充分利用跨境电商平台特别是亚马逊等全球电商渠道进行品牌推广和产品销售，这一点显示出格米莱已经具备一定的国际电商运营能力。在线下层面，公司布局海外本地分销和代理体系，通过与当地分销商合作进入餐饮及零售渠道，提升产品在目标市场的覆盖与渗透。02细分赛道领先，财报亮眼从业绩表现来看，格米莱近三年的增长颇为亮眼。根据招股书披露，公司2023年实现营收约3.08亿元，2024年营收跃升至4.98亿元，同比增长超过四成；2025年前三季度营收已达4.49亿元，接近2024年全年水平。利润端的增长更为明显，2023年净利润约2200万元，2024年提升至约4000万元，而2025年前三季度净利润已超过5000万元，盈利能力显著增强。营收稳步扩张叠加利润释放，显示出公司规模效应逐渐显现，成本结构与产品结构也在优化。格米莱之所以能在竞争激烈的小家电市场站稳脚跟，核心在于其在细分赛道中的领先地位。据了解，公司主打分体式半自动意式咖啡机，这类产品强调专业萃取体验，通常搭配独立磨豆机使用，定位偏中高端消费人群。招股书及行业数据显示，在国内半自动意式咖啡机市场，格米莱市占率位居前列；在分体式半自动细分市场中，更是以超过四分之一的份额处于领先位置。若仅从本土品牌维度来看，格米莱已经是国内咖啡机品牌中的头部代表，在整体市场中也仅次于外资品牌如德龙等国际巨头。目前全球咖啡消费仍在扩张。欧洲与北美市场人均咖啡消费量高、家庭咖啡场景成熟，东南亚与中东市场则处于增长阶段。随着居家消费习惯的延续和精品咖啡文化普及，家用半自动咖啡机在部分国家保持稳定需求。对于格米莱而言，这既是天然的市场空间，也是资本市场看重其国际化故事的重要支点。当然，资本化只是开始。未来决定格米莱能否真正坐稳“国产咖啡机第一股”位置的，仍然是产品力与品牌力。咖啡机并非高频消费品，消费者更换周期较长，品牌口碑与稳定质量尤为重要。活动推荐文/雨果跨境 封面/图虫创意","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2614781483","isCrawlerRequest":true}