强强联合！京东“联手”快递巨头DHL，共同打造无缝衔接的一体化解决方案，高效连接中欧两地的品牌、商家与消费者

快递生态圈02-26

2月26日，京东集团与DHL集团（敦豪集团）宣布签署MOU（合作备忘录），双方将围绕创新物流与电商服务展开深度合作，共同打造无缝衔接的一体化解决方案，高效连接中欧两地的品牌、商家与消费者。依托DHL覆盖全球的物流网络与京东成熟的电商生态体系，本次合作将为德国品牌国际化发展开辟全新路径，助力巩固DHL作为欧洲品牌首选物流合作伙伴的行业地位，同时强化京东作为全球品牌值得信赖的电商门户角色。根据该MOU...

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JD.com \"joins forces\" with express delivery giant DHL to jointly create a seamless integrated solution to efficiently connect brands, merchants and consumers in China and Europe","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.95,"09618":1.95,"DHLGY":1.93},"content_text":"2月26日，京东集团与DHL集团（敦豪集团）宣布签署MOU（合作备忘录），双方将围绕创新物流与电商服务展开深度合作，共同打造无缝衔接的一体化解决方案，高效连接中欧两地的品牌、商家与消费者。依托DHL覆盖全球的物流网络与京东成熟的电商生态体系，本次合作将为德国品牌国际化发展开辟全新路径，助力巩固DHL作为欧洲品牌首选物流合作伙伴的行业地位，同时强化京东作为全球品牌值得信赖的电商门户角色。根据该MOU，DHL将向京东引荐优质德国品牌，助力其高效拓展中国市场。德国品牌可通过京东全球购，无需在华设立实体机构或法人主体，即可直接面向京东平台超 7 亿中国消费者开展销售。在全球供应链重构与多变的大背景下，京东集团与DHL（敦豪）的合作，具有明显的战略前瞻性。这不仅是一项渠道合作，更是一次围绕“跨境品牌入华效率”的系统性升级。第一，战略协同的本质在于能力互补。DHL深耕欧洲市场多年，在德国及欧盟地区拥有成熟的品牌资源与高端制造业客户基础；京东则在中国市场构建了涵盖仓配、清关、数字营销、支付及售后服务在内的完整生态体系。此次合作将DHL的“源头品牌资源整合能力”与京东的“终端市场转化能力”打通，本质上是在重构跨境品牌入华的价值链。第二，模式创新降低品牌进入门槛。德国品牌可通过京东全球购直接面向中国超过7亿活跃消费者，无需在华设立法人主体。这一安排极大压缩了前期固定成本与时间成本，尤其对中小型高端制造品牌而言，意味着“轻资产试水中国市场”的现实路径。对于欧洲品牌而言，这种平台化入场机制，将有效缓解合规、税务与履约复杂度。第三，全链路履约能力成为核心壁垒。跨境电商的关键痛点在于端到端履约效率与体验稳定性。此次DHL与京东物流联合开发综合解决方案，意味着从欧洲集货、国际干线运输、清关到中国境内配送实现系统级协同。若该模式成熟，欧洲至中国的交付周期与库存周转效率有望显著优化，从而提升消费者体验并降低品牌整体供应链成本。第四，平台价值由“销售渠道”向“增长伙伴”升级。京东管理层明确提出，通过整合数字基础设施与消费数据能力，帮助品牌精准洞察中国市场需求、优化产品定位。这标志着京东从流量分发者向品牌共建者转型。对于欧洲品牌而言，进入中国市场不再是简单铺货，而是数据驱动的本地化经营。整体来看，这一合作强化了京东在跨境进口赛道的战略纵深，也为德国优质制造品牌打开更具确定性的增长通道。若执行顺畅，未来或形成可复制的“中欧数字贸易样本”，在全球供应链分工重塑中占据更有利位置。依托DHL与京东的强强联合，德国品牌将获得一站式、全链路的中国市场准入解决方案。DHL与京东物流将携手开发并提供端到端的综合性解决方案，全面优化欧洲至中国的全链路履约体验。同时，京东全球购还将为品牌提供全链路电商运营支持，包括店铺运营、商品选品、消费洞察、营销工具等一站式服务。结合DHL丰富的国际物流经验，双方共同构建极具竞争力的品牌入华生态体系。DHL集团首席执行官麦韬远表示：“本次合作将打造一套高效、可靠的一体化解决方案，助力DHL在德国及欧洲的客户顺利进入广阔的中国市场。我们将四大核心优势融为一体：DHL的全球物流网络、京东平台的庞大用户覆盖、跨境B2C 直邮的优惠政策，以及京东在中国强大的履约与配送能力。双方在物流专长与电商能力上的深度融合，将为德国品牌的国际化发展提供强劲支撑，并通过可规模化的路径与创新工具，帮助商家以最优方式触达消费者。”京东集团SEC副主席、京东集团首席执行官许冉表示，众多德国企业拥有优质的产品与极具吸引力的品牌故事。想要在中国实现持续增长，需要合适的渠道与运营基础设施，以规模化方式直连中国消费者。通过与敦豪达成合作，我们将整合物流能力、数字基础设施与市场渠道资源，帮助品牌更精准地理解中国消费需求、优化产品定位、提升入市效率，让品牌能够专注于长期增长与品牌建设。作为双方合作的重要组成部分，京东还将通过旗下欧洲线上零售业务Joybuy，助力德国品牌触达更广泛的欧洲消费者。依托京东丰富的电商运营经验，Joybuy将为德国企业提供专业的零售基础设施与市场渠道支持，助力其拓宽销售通路，更高效地触达欧洲消费者。本次合作也将进一步巩固了 DHL 作为推动欧洲电商增长的领先赋能者的角色，并持续支持德国品牌拓展新市场。作为以供应链为基础的技术与服务企业，京东所有的业务都围绕供应链展开，目前已涉及零售、科技、物流、健康、工业、产发和国际等领域，位列《财富》世界500强第44位，是中国营收规模最大的零售商，奉行客户为先、创新、拼搏、担当、感恩、诚信的价值观，以“技术为本，让生活更美好”为使命，坚持“成本、效率、产品、价格、服务”的经营理念，愿景是成为全球最值得信赖的企业。DHL是全球物流行业的领军品牌，旗下各业务板块提供全方位的物流服务组合，涵盖国内外包裹递送、电商物流配送与履约解决方案、国际快递、公路、航空、海运运输及工业供应链管理等领域。DHL在全球220多个国家和地区拥有约40万名员工，为个人与企业搭建安全、可靠的联结桥梁，推动全球可持续贸易发展。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2614478880","isCrawlerRequest":true}