微软 Xbox 新任 CEO 夏尔马表态：将重新评估独占游戏策略

IT之家02-25

IT之家 2 月 25 日消息，据 Windows Central 报道，在先是慢慢把 Xbox 和 Windows PC 上的少数游戏移植到 PlayStation 平台之后，随着《极限竞速：地平线》《神鬼寓言》《战争机器》，甚至是 Xbox 备受喜爱的《光环》系列新作陆续登陆竞品平台，Xbox 游戏跨平台的大门已经彻底敞开。一部分玩家对此表示接受，因为让更多玩家能玩到优质游戏，本身就是一件好事...

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strategy","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MSFX":0.6,"MSFO":0.6,"MSFY":0.6,"MSFW":0.6,"MSFU":0.6,"MSFD":0.6,"MSFT":1.95,"MSFL":0.6},"content_text":"IT之家 2 月 25 日消息，据 Windows Central 报道，在先是慢慢把 Xbox 和 Windows PC 上的少数游戏移植到 PlayStation 平台之后，随着《极限竞速：地平线》《神鬼寓言》《战争机器》，甚至是 Xbox 备受喜爱的《光环》系列新作陆续登陆竞品平台，Xbox 游戏跨平台的大门已经彻底敞开。一部分玩家对此表示接受，因为让更多玩家能玩到优质游戏，本身就是一件好事，这正是玩家们所追求的。但也有人对此并不认同：那还有什么必要买 Xbox 主机？如果 Xbox 推出的所有游戏都会登陆其他平台，而竞品主机还拥有额外的独占游戏优势，那选择 Xbox 的主机还有什么理由？这也是为什么 Xbox 近期的人事变动，让社交媒体上不少人开始给新任 CEO 阿莎 · 夏尔马出谋划策。在几乎所有建议里，排在首位的都是呼吁 Xbox 重新做独占游戏。甚至还有人要求，直接取消《光环》《神鬼寓言》《极限竞速》等游戏的跨平台移植。阿莎近期在接受 Windows Central 记者杰兹 · 科登采访时，并没有排除这种可能。当被问及是否考虑回归独占游戏策略时，她坦言：“坦白说，我现在需要去了解。了解当初做出这些决策的原因、我们当时的优化目标，以及现有数据对当前 Xbox 战略的反馈。这是我的真实想法。我关注的是用户终身价值，而不只是过去发生了什么，或是短期效率这类问题。计划就是计划，直到计划被改变为止。”IT之家注意到，上周有人在 X 平台上呼吁她回归独占游戏，她当时回复了“收到你们的声音”，粉丝们本以为只是客套话，没想到她动真格了。这位 Xbox 新任 CEO 明确表示，让游戏重新回归主机独占的想法，并非没有可能。过去几年，Xbox 生态一直面临财务压力，无论是主机涨价、独占游戏缺失、Game Pass 涨价，还是其他原因，很明显，现状已经难以为继。阿莎 · 夏尔马或许游戏行业经验不算丰富，但在用户获取与运营上，这是她的强项。如果 Xbox 能重回正轨，推出玩家们苦等多年的重磅独占游戏，那无疑会是好消息。但这不可能一蹴而就，也不会从《光环》重制版、《极限竞速：地平线》这类在 PlayStation 上赚得盆满钵满的作品开始。首先，阿莎需要熟悉业务，正如她在最新采访中提到的，她会走访各个开发工作室。同时，她也需要承诺“重振 Xbox”与主机硬件业务，其他决策会随之逐步落地。夏尔马表示：“Xbox 玩家已经投入了数千美元的资金与时间，理解并守护这份投入对我来说至关重要。我致力于‘重振 Xbox’，而这一切将从主机、从硬件开始。很快大家会听到更多消息，我们即将公布相关计划。你们会看到我们在这一领域集中投入。”她还补充道：“我们也知道，有很多玩家没有使用主机或我们的硬件，我也希望为他们带来优质游戏。我需要更多时间去了解可行方案、过往决策以及未来方向，也希望能有一点时间和空间去推进这件事。”对硬件业务的投入似乎早已在规划中，而独占游戏回归的想法，则更像是新任 CEO 带来的全新思路。只有时间能证明，Xbox 与微软是否会认为重启曾经铁打不动的主机独占优势，对业务发展有利。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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