返乡过年新花样，AI搜索三件套：KTV、民俗游、童年小吃

南方都市报02-26

2月25日，美团AI管家“小团”发布最新春节数据显示，假期期间，有过亿人次用户通过“小团”规划吃喝玩乐消费，休闲玩乐、餐饮堂食、短途周边游是用户问询最多的场景。基于需求，“小团”累计核验了7亿次全国商家信息，并结合13亿条真实用户评价进行二次校准，动态剔除春节歇业商户，为用户提供“省时、省钱、不踩坑”的信息推荐，带动了线下实体消费增长。　　其中，有近亿人次年轻人用AI重探家乡，KTV仍是春节返乡...

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　　美团AI管家“小团”数据：“KTV、民俗游、童年小吃”成“小城过年三件套”。图源：美团用户　　“返乡”与“反向”双向奔赴，年轻人用AI带长辈过好年　　无论是回乡团聚，还是接父母到大城市“反向过年”，这届年轻人都靠着AI管家，当起了今年春节的“主理人”。美团数据显示，假期期间，大量用户在向“小团”提问中，提及“父母”、“长辈”、“适老”等关键词，覆盖家庭聚餐、休闲玩乐到年货闪购等本地消费场景，甚至包括“送给妈妈的春节花束”“给长辈拜年礼品”等情感表达。　　“今年过年接父母来深圳，带他们尝试大城市全新的春节玩法。尝试向‘小团’提出了‘想找摄影师上门拍全家福’、‘还想订一束既漂亮又寓意健康的花’、‘选一家适合长辈和年轻人、立即可预订的年夜饭餐厅、能看到深圳湾风景’的餐厅等需求。小团能快速理解我要‘同时满足两代人’的需求，推荐的结果很靠谱，免去了我一个个去筛选的麻烦。”00后小朱分享道。　　“生活脚本式”提问成新趋势，AI提问最多覆盖20个消费场景　　随着吃喝玩乐消费进入个性化时代，用户从单纯的“找餐厅”转变为“带着完整生活脚本去筛选消费场景”，这一趋势在春节期间尤为凸显。美团数据显示，今年春节，“小团”收到的用户提问中，超25%成为复杂模糊多场景的问题。　　单消费场景需求中，用户最多会串联4个附加条件，主要涉及餐厅的个性化需求，“宝宝椅”“宠物”“父母”是高频出现的筛选条件。还有不少用户使用“问小团”AI搜索规划复杂出行路线，一键获取覆盖“吃喝玩乐住”多场景的推荐信息。数据显示，春节期间，用户向“小团”提出了最多覆盖20种本地消费场景的问题，超过30字的提问中，语音输入占比接近50%。　　“烟火气”十足的本地生活AI正成为吃喝玩乐的小管家，美团数据显示，首次使用后一周内，多次通过“小团”解决本地消费需求的用户占比达到30%。　　美团相关负责人表示，日常消费决策中，线下商家的实际经营情况变化快，而对于用户来说，享受本地生活服务，快速找“靠谱的店”和“可立即交付且有优惠的服务”是真实需求。“未来，‘小团’将利用好平台上准确及时的本地生活信息，真实评价，利用AI工具整合，结合即时高效的履约能力，更好地满足用户本地吃喝玩乐过程中的模糊化、多条件、复杂化的需求。”（文章来源：南方都市报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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