中国企业级大模型市场，阿里千问占比32%位列第一！

千问大模型02-27

近日，国际市场调研机构沙利文（Frost & Sullivan）发布《中国GenAI市场洞察：企业级大模型调用全景研究，2025H2》。报告显示，2025年下半年，中国企业级大模型日均调用量千问（Qwen）占比32.1%位列第一，相较上半年的17.7%几乎翻倍，领先优势扩大，成为最受中国企业青睐的大模型。2025年中国企业级大模型日均调用量占比图2025年是大模型从实验室走向企业生产的关键一年。...

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Sullivan）发布《中国GenAI市场洞察：企业级大模型调用全景研究，2025H2》。报告显示，2025年下半年，中国企业级大模型日均调用量千问（Qwen）占比32.1%位列第一，相较上半年的17.7%几乎翻倍，领先优势扩大，成为最受中国企业青睐的大模型。2025年中国企业级大模型日均调用量占比图2025年是大模型从实验室走向企业生产的关键一年。基于对870份来自互联网、金融、消费电子及汽车等重点行业有效问卷的分析，此次研究发现，企业应用大模型的动因发生了本质变化。2025年上半年，企业使用大模型的主要驱动力是提升产品性能与客户体验；到下半年，提升企业运营效率和研发效能跃升为首要动因，大模型也成为企业应对市场竞争压力的关键工具。在此背景下，2025年下半年中国企业级大模型日均调用量飙升至37.0万亿tokens，较上半年的10.2万亿增长263%。其中，千问大模型的占比增幅高达14.4%，2025年下半年占比跃升至32.1%，相较上半年的17.7%几乎翻倍。报告分析，随着模型逐步嵌入业务主链路，企业对“多厂商并行试用”的态度明显下降，为降低接口维护、版本管理及稳定性保障等长期运维成本，企业倾向于精简供应商数量。这也使得具备算力调度优势、稳定交付能力以及云基础设施深度绑定的头部厂商，构建起了更高的迁移壁垒。在阿里云上，企业可以通过API直接调用千问大模型，享用MaaS服务；也可通过阿里云的IaaS和PaaS平台，对开源的千问模型进行部署和后训练，阿里云上消耗的tokens数量，远高于报告统计的口径。以千问模型家族中最新开源的Qwen3.5系列模型为例，基于Qwen3.5-397B-17B的托管模型Qwen3.5-Plus，在阿里云百炼即可直接获取API服务，API价格每百万Tokens低至0.8元；基于Qwen3.5-35B-A3B的托管模型Qwen3.5-Flash也首发上线阿里云百炼，每百万Tokens 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