魅族将暂停国内手机新产品自研硬件项目前高管：本质上是一系列战略决策的失误

5D调查02-27

2月27日上午消息，魅族今日发布声明称，网上关于魅族公司 “破产重组，业务停摆，手机退市” 等为谣言和不实报道，将坚决追究造谣及传谣者的法律责任。　　同时，魅族宣布将暂停国内手机新产品自研硬件项目，并在积极接洽第三方硬件合作伙伴，同时原有业务不受任何影响。魅族称将积极的全面战略转型，在全新的 AI 时代，从过去以硬件为主导转向为以 AI 驱动软件产品为主导的发展方向，并打造以 Flyme 开放...

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开放生态系统为基座的良性运转的企业。\n　　对此，Angry Miao创始人、前魅蓝总裁李楠发微博表示：本质上还是一系列战略决策的失误。\n　　李楠透露，早在2017年，他便预判手机行业将触及天花板，马太效应（强者愈强）将日益显著。他认为，当时争取行业“终局船票”的唯一路径是与阿里巴巴进行更紧密的战略绑定。这也是他当年极力促成阿里入股魅族的核心理由。\n　　然而，这一战略构想最终落空。李楠坦言，魅族系统部门（Flyme团队）当时坚持追求独立的后向收入，误判自身能力优于全球顶尖互联网企业阿里的赋能。这种对核心诉求的误判，导致魅族未能让渡部分利益以换取阿里的深度支持，使得手中原本极具优势的“一对A”好牌失效。李楠强调，未能付出“Flyme后向收入主权”的代价来绑定阿里，是魅族走向衰落的关键转折点之一。\n　　在错失阿里绑定后，魅族虽曾尝试探索新方向，如涉足电动汽车领域，但李楠认为这些举措本质上已无法扭转大局，他也因此在2019年选择离职。\n　　以下为其微博原文：\n　　实际上 2017 年我就意识到整个手机行业会冲顶，马太效应会显现。\n　　所以争取终局船票的唯一办法就是和阿里做更紧密的绑定。这也是当年我想办法促成阿里入股的最重要的理由。\n　　无奈的是，整个魅族的系统部门还是想自己创造收入，认为全球最强的互联网企业之一的后向能力不如自己。\n　　而这其实是阿里对于魅族最核心的诉求。这导致我们手里的一对 A 最终失效。\n　　后续虽然做了一些事情，包括忽悠公司领导开始研究电车，但是本质上已经无关大局。所以19年的时候我就离职了。\n　　2023年的时候，其实又出现了新的机会，就是 AI Device。\n　　但是如果你想赢，就必须得抛弃之前的包袱，因为需要的核心能力变化了。\n　　嗯，所以要想转型，就必须得关停很多业务的同时裁掉很多的人员。\n　　后续 Ploud 以及 Meta Glasses 的销量证明，在这个赛道上面的竞争也不轻松，你肯定得聚焦，并且使用精锐去冲击市场。\n　　但是它肯定是一个高速增长的，创业公司也有机会的赛道。比起在手机行业已经马太效应后的呃市场要有更高的胜率。\n　　所以本质上还是一系列战略决策的失误。\n　　没有付出代价（flyme 后向收入主权）来绑定阿里。\n　　没有跟上电车的风口。\n　　没有在 AI 窗口期出现的时候，断臂求生、all in 新方向。\n　　这些动作充分说明了，知道并不能赢。\n　　不付出代价，你什么都得不到。\n　　不押上全部，你什么都赢不了。\n　　这其实都是很简单的商业常识。\n　　但是真正去做的时候，其实也是很难很难落地的东西。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李思阳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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魅族将暂停国内手机新产品自研硬件项目 前高管：本质上是一系列战略决策的失误

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魅族将暂停国内手机新产品自研硬件项目前高管：本质上是一系列战略决策的失误