AMD老兵，加盟高通

半导体行业观察02-21

高通公司聘请了AMD前CPU业务负责人（PC厂商相关业务），领导其全球计算销售，以继续加大与英特尔和其他竞争对手的竞争度。这家总部总部位于光复的芯片设计公司周五告诉CRN，已在AMD工作了23年的杰森·班塔（Jason Banta）为全球计算销售副总裁。该公司表示，班塔将负责高通“面向消费者和商业市场渠道的全球计算销售组织”。“在个人电脑领域，团队已经在技术、客户合作和生态系统建设方面奠定了坚实的...

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Banta）为全球计算销售副总裁。该公司表示，班塔将负责高通“面向消费者和商业市场渠道的全球计算销售组织”。“在个人电脑领域，团队已经在技术、客户合作和生态系统建设方面奠定了坚实的基础。我期待与骁龙团队以及我们的客户和合作伙伴一起开启激动人心的旅程，他们将帮助我们把这些解决方案占据主导地位。”他在周五的 LinkedIn 帖子中写道。此前，班塔在领英上宣布离开AMD。接下来，他出任AMD公司副总裁兼客户OEM总经理。在该职位上，他领导了AMD面向OEM厂商的PC增长，帮助公司在笔记本电脑和台式机CPU市场份额方面超越英特尔，取得了历史新高。他加入高通之前，这家芯片设计公司刚刚失去了高通的渠道垄断。这家高通从苹果公司挖来，负责构建高通的全球合作伙伴计划，旨在提升其骁龙X系列PC处理器的市场。全球商业渠道主管凯尔·豪瑟（Kyle Houser）于去年12月大致在他上司、全球企业及渠道销售副总裁杰夫·蒙迪（Jeff Monday）四个月后离职。在过去两年里迅速壮大的高通商业渠道团队的豪瑟和蒙迪的退出，引发了一些合作伙伴对公司渠道战略方向的质疑。然而，高通公司一直坚称，仍然致力于渠道发展。高通周五在给 CRN 的一份声明中表示：“渠道技术合作伙伴对于高通高通 PC 的增长战略仍然至关重要。”“我们百分之百的贡献通过联合销售、培训、营销、OEM合作和战略激励支持，帮助我们的渠道合作伙伴提供高质量的计算解决方案，”该代表补充道。在高通定制Arm CPU业务的关键时期，Banta接管了全球计算销售业务。这些定制CPU是高通拓展移动手机业务以外其他领域的关键。这些业务包括骁龙X系列处理器，以及高通在进军PC市场的尝试失败后，重新振兴了该市场。上个月，该公司发布了面向中端PC的骁龙X Plus芯片，该芯片隶属于微软的Copilot+ PC平台。高通计算机自去年9月以来一直在推广其第二代芯片，当时该公司称其最新旗舰级骁龙X2 Elite处理器是“速度最快、性能最强、效率最高”的Windows PC处理器。高通公司于2024年6月推出了第一代骁龙X系列处理器， 作为微软Copilot+ PC的独家首发处理器，这使得该公司在Windows 11上实现独家设备端AI功能方面领先于英特尔和AMD。去年初，周一在接受CRN采访时资金表示，渠道合作伙伴对于高通2029年骁龙PC 40亿美元的耳机目标“至关重要”，并称其代表克里斯蒂诺·阿蒙已“大力介入”合作伙伴计划的支持。预计预计约40%至50%的流量将来自商业客户。近期承诺使得该公司去年便将 渠道资金翻番，将其全球商业渠道团队规模扩大四倍，将其商业渠道合作伙伴数量增加近十倍，达到100多家。周一，该公司称高通的合作伙伴计划和资金“相当于”。此前：高通痛失几位高管高通公司失去了 Nuvia 芯片初创公司的创始人兼前首席执行官。该公司近四年前被高通收购，旨在通过专注于定制 Arm 设计来提升其 CPU 业务。高通公司工程高级副总裁杰拉德·威廉姆斯此前在领英上发帖宣布，他已于上个月离开这家位于加州圣地亚哥的芯片设计公司，打算专注于家庭事务，例如“粉刷我的房子”。高通公司发言人告诉CRN，该公司不对人事问题发表评论。威廉姆斯曾是苹果公司的芯片设计师，于2021年初通过高通收购Nuvia加入该公司。Nuvia的定制化、兼容Arm架构的CPU设计，对高通重振PC和服务器市场起到了关键作用。此举是高通为实现业务多元化，摆脱对移动芯片组业务的依赖而采取的更广泛战略的一部分。两年前，苹果公司起诉这位高管，指控他违反雇佣合同，声称他在苹果任职期间创办了Nuvia公司，并招募了以前的同事加入这家初创公司。苹果公司于2023年撤销了诉讼。虽然威廉姆斯是继GPU架构师埃里克·德默斯之后，上个月第二位离开高通的高级工程主管，但一位密切关注该公司的分析师告诉CRN，他不认为威廉姆斯的离职会产生太大影响。德默斯于1月中旬离开公司，转而领导英特尔的数据中心GPU业务。“这可以说是整个Nuvia收购案的最终阶段，”Moor Insights and Strategy首席分析师Anshel Sag表示。“我认为他离开时已经很少参与其中了，所以他的离职其实意义不大。但我确实认为Nuvia的收购和整合至关重要，确保收购成功对他来说非常重要。”高通公司已将Nuvia最初为骁龙X系列处理器开发的定制Oryon CPU设计应用于2024年面向PC的骁龙X系列处理器、面向工业PC的Dragonwing-IX系列处理器以及面向智能手机的骁龙8 Elite Gen 5系列处理器（这两款处理器均于去年底发布）。此外，高通还将Oryon应用于其汽车芯片平台——骁龙Cockpit Elite和骁龙Ride Elite。此外，该公司在2024年提交的法律文件中表示，计划使用Oryon开发新的服务器CPU。去年，高通聘请了英特尔至强服务器芯片的首席架构师，随后确认了其销售服务器CPU的计划。（来源：编译自CRN）*免责声明：本文由作者原创。文章内容系作者个人观点，半导体行业观察转载仅为了传达一种不同的观点，不代表半导体行业观察对该观点赞同或支持，如果有任何异议，欢迎联系半导体行业观察。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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