采用谷歌云！联合利华押注自主式AI：重塑消费模式与智慧价值链

企业网D1net02-24

点击上方“蓝色字体”，选择 “设为星标”关键讯息，D1时间送达！企业网D1net联合利华宣布与谷歌云达成为期五年的合作，将核心数据与应用迁移至云端，依托Vertex AI与Gemini模型构建“AI优先”基础架构，加速自主式AI落地。公司已培训2.3万名员工、部署500多个AI项目，并将智能体嵌入营销体系，探索智能体购物新模式，重塑品牌被发现与购买的路径。AI不仅提升了社交互动与精准营销效果，也...

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Unilever bets on autonomous AI: reshaping consumption patterns and smart value chains","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GOU":0.6,"GOOW":0.6,"USJW.SI":0.6,"UL":1.95,"GOOG":0.9,"GGLS":0.6,"GOOX":0.6,"GOOGL":1.87,"GOOY":0.6,"GOOP":0.6,"UNLYF":0.9},"content_text":"点击上方“蓝色字体”，选择 “设为星标”关键讯息，D1时间送达！企业网D1net联合利华宣布与谷歌云达成为期五年的合作，将核心数据与应用迁移至云端，依托Vertex AI与Gemini模型构建“AI优先”基础架构，加速自主式AI落地。公司已培训2.3万名员工、部署500多个AI项目，并将智能体嵌入营销体系，探索智能体购物新模式，重塑品牌被发现与购买的路径。AI不仅提升了社交互动与精准营销效果，也优化了制造与供应链效率。这场转型，标志着联合利华正以AI重构从运营到消费者互动的全价值链。消费品公司联合利华希望构建以AI为先的基础架构，以实现运营、营销和消费者互动的转型。联合利华和谷歌宣布，作为一项为期五年合作计划的一部分，联合利华计划将其数据和云平台迁移至谷歌云，以便该公司能够利用Vertex AI(谷歌云的企业级AI平台)等工具构建以AI为先的技术基础架构。这家消费品供应商将把其企业应用程序和数据平台整合到谷歌云上，加快先进AI的采用，并将智能体能力融入公司的营销工作。联合利华首席供应链与运营官Willem Uijen在一份新闻稿中表示，这笔交易将助力联合利华推动行业增长，保持“敏捷性，适应未来发展，并具备在公司各个层面释放价值的能力”。与谷歌云的合作标志着联合利华围绕新兴技术(包括自主式AI)对其业务运营进行转型和调整的最新举措。联合利华旗下拥有多芬、凡士林和好乐门等品牌，旨在利用AI增加需求生成并创建有针对性的营销内容，该供应商还希望与大型语言模型提供商合作，并与零售商共同探索智能体购物模式。联合利华CEO Fernando Fernandez在公司2025年第四季度财报电话会议上，将公司战略描述为“打造一种未来适配模式，以改变我们的品牌被发现和购买的方式”。Fernandez表示：“我们正让组织适应AI时代，对价值链的每一个环节进行转型，尤其是围绕消费者展开的环节。”2024年，该供应商采用了“广度与深度并重”的AI战略，对超过2.3万名员工进行了生成式AI工具培训，并在全球部署了500多个AI项目。据该供应商称，2025年，联合利华利用AI提高了社交互动性，实现了AI驱动的营销，并减少了其位于中国合肥的制造工厂的浪费。根据公告，该公司近期与谷歌云的合作旨在为消费者发现和购买包装商品创建一种新的智能体模式。谷歌云欧洲、中东和非洲地区总裁Tara Brady在新闻稿中表示：“与联合利华合作，大胆地重新构想其业务流程，我们不仅仅是在对遗留系统进行现代化改造。我们正在部署我们的先进模型，如Gemini，以创建一个具备推理、学习和行动能力的智能系统。”版权声明：本文为企业网D1net编译，转载需在文章开头注明出处为：企业网D1net，如果不注明出处，企业网D1net将保留追究其法律责任的权利。封面图片来源于摄图网（来源：企业网D1net）关于企业网D1net(www.d1net.com)国内头部to B IT门户，同时在运营国内头部的甲方CIO专家库和智力输出及社交平台-信众智(www.cioall.com)。旗下运营19个IT行业公众号(微信搜索D1net即可关注)如果您在企业IT、网络、通信行业的某一领域工作，并希望分享观点，欢迎给企业网D1net投稿。投稿邮箱：editor@d1net.com合作电话：010-58221588（北京公司）021-51701588（上海公司）合作邮箱：Sales@d1net.com企业网D1net旗下信众智是CIO（首席信息官）的专家库和智力输出及资源分享平台，有六万多CIO专家，也是目前较大的CIO社交平台。信众智对接CIO为CIO服务，提供数字化升级转型方面的咨询、培训、需求对接等落地实战的服务。也是国内较早的toB共享经济平台。同时提供猎头，选型点评，IT部门业绩宣传等服务。扫描“二维码”可以查看更多详情","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2613941761","isCrawlerRequest":true}