阿里、字节、苹果入局，大厂紧盯下一个Plaud

品牌工厂02-24

本文来自微信公众号：品牌工厂BrandsFactory，作者：陈庭90后创业者陈东正在打磨一款AI记录硬件。这是一款非常小巧的可穿戴设备，支持最长12小时连续录音，每隔20秒自动拍照或录像，还可以实时直播。产品已进入试产前的最后阶段，即将推向市场。陈东觉得用户会需要这样一款设备。“尤其在短视频时代，很多人其实愿意记录生活片段，但没有时间，也没有精力系统学习剪辑，”他对品牌工厂表示。他并非个例。过去...

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Plaud","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09988":1.86,"AAPY":0.6,"AAPW":0.6,"ALBmain":0.6,"BABA":1.86,"AAPX":0.6,"MACW.SI":0.6,"KBAB":0.6,"BABX":0.6,"AAPL":1.88,"AAPB":0.6,"APLY":0.6,"AAPD":0.6,"BABU":0.6,"AAPU":0.6,"BABW":0.6,"BBYY":0.6,"BABO":0.6},"content_text":"本文来自微信公众号：品牌工厂BrandsFactory，作者：陈庭90后创业者陈东正在打磨一款AI记录硬件。这是一款非常小巧的可穿戴设备，支持最长12小时连续录音，每隔20秒自动拍照或录像，还可以实时直播。产品已进入试产前的最后阶段，即将推向市场。陈东觉得用户会需要这样一款设备。“尤其在短视频时代，很多人其实愿意记录生活片段，但没有时间，也没有精力系统学习剪辑，”他对品牌工厂表示。他并非个例。过去一年，AI记录硬件赛道快速升温，新玩家层出不穷。1月19日，安克创新与字节跳动旗下飞书联合发布了AI录音豆，这是飞书自2017年成立以来推出的首款硬件产品，一经亮相便在行业内引发讨论。而在此前，已有创业公司、消费电子厂商以及互联网大厂，在不同维度试探这一方向。就连苹果，也被曝出正在研发一款集摄像头与麦克风于一体的可穿戴AI记录设备。在手机功能高度集成的今天，厂商们为何还要额外做一个“记录”设备？这条看起来老旧的赛道，价值究竟在哪里，值得如此密集下注？01从录通话到记人生AI记录硬件第一次走入大众视野，源于一个具体而基础的场景，通话录音。2023年，Plaud推出AI录音卡片Plaud Note，精准切入iPhone用户通话无法录音的痛点。卡片式设计贴在手机背面，方便会议和通话场景使用，同时结合ChatGPT大模型，可以实时转写文字、生成摘要，帮助用户快速提炼关键信息。这款看似简单的产品，却创造了令人瞩目的商业成绩。Plaud去年营收高达2.5亿美元，CEO曾公开表示，产品从上市第一天起就实现盈利。在当下AI硬件普遍艰难的环境里，这样的表现堪称异数。Plaud的成功让市场意识到，录音市场并非完全固定，而是可以被AI重新定义。一批跟进者迅速出现。2025年6月，出门问问推出TicNote AI录音卡片，强调Agentic AI软硬件结合。它不仅能生成会议纪要，还能自动提炼思维导图、深度报告，甚至会分析内容并给出行动建议。两个月后，钉钉发布DingTalk A1，互联网大厂正式入局。这款产品将AI录音硬件与办公生态深度绑定，能与日程、项目管理系统无缝联动，实现从信息采集到任务分发的完整闭环。随着产品迭代，AI录音硬件的价值也在变化，从单纯方便记录，延伸到提升效率、辅助决策，甚至成为生态入口，连接用户、应用与AI服务的关键节点。市场探索并未止步于此。一批更激进的玩家将目光投向更广阔的场景，让AI记录覆盖个人日常生活，甚至成为“外部记忆”。在CES 2026上，卧安科技旗下品牌SwitchBot发布的AI MindClip便体现了这一思路。这款可佩戴设备可全天候记录对话，自动转写与总结，从中识别并提醒“你可能需要记住的事”。近期走红的Looki则走得更远。这款由美团前高管打造的AI多模态穿戴设备，集成了全天录音与间隔拍摄功能，试图尽可能捕捉用户生活中的精彩瞬间。AI还能自动筛选高光时刻、生成Vlog，构建可对话的“生活记忆库”，被称为“人生回看器”。从Plaud的基础录音卡片，到钉钉、飞书的生态化产品，再到SwitchBot与Looki尝试覆盖全天候生活场景，AI记录硬件的叙事价值正明显跃迁，从录通话，走向记人生。显然，厂商们不是为了做一个更好的录音笔，而是希望让AI记录硬件成为持续陪伴的个人智能体，能够理解、整理并呈现用户日常信息，逐步承担私人助理，甚至“第二大脑”的角色。02一次集体试错理解这一轮AI记录硬件爆发的关键，不在于硬件升级，而在于“记录”的价值被重新定义。记录本身并不新鲜。录音笔存在几十年，手机录音和云笔记也早已普及，但真正养成习惯的用户始终是少数。原因在于，记录的成本往往高于回报。大多数录音从未被完整回听，视频也大多被束之高阁，真正被回看的内容寥寥无几。记录更像是心理安慰，而不是一种有效行为。AI的加入，让情况出现了微妙变化。它并没有从根本上改变“用户是否愿意记录”这件事，却让记录在特定场景中具备即时兑现的价值。会议结束后自动生成纪要、电话挂断后整理要点、访谈完成即刻得到可用文本，这种“当场兑现”的能力，让记录第一次从负担变成了效率工具。这也是为什么，当前真正跑出来的AI记录产品，大多集中在通话、会议、访谈这些高频且结果导向明确的场景。用户为之付费的，并不是记录能力，而是省下来的整理时间。但如果止步于此，AI记录硬件的商业价值，并不足以吸引大厂入局。它们真正看重的，是记录硬件有潜力成为AI新的数据入口。与点击行为、搜索关键词或社交互动相比，语音与影像记录含有更多上下文，涵盖个人的犹豫、判断与情绪信息，是AI理解人类行为的理想原始素材。更关键的是，这类数据并不掌握在任何一个既有平台手中。记录发生在现实世界，围绕会议桌、通话场景与个人生活展开。这意味着谁能占据记录入口，谁就有机会在AI时代重新定义用户关系。在这种背景下，一些更激进的产品形态也开始出现。全天候录音、自动拍摄、持续生成生活摘要，这些尝试并不完全是基于当下用户行为，而更像是对未来可能性的押注。“不少AI记录设备，其实在测试用户能忍受多大的记录存在感，”有业内人士表示。然而现实的反馈是，这条路尚未跑通。全天候记录带来的心理压力、隐私顾虑与持续使用负担，往往会在新鲜感消退后迅速放大。如2024年推出的全天候录音佩戴设备Limitless Pendant，发布不到5天，便宣布销量突破2万台，但后续就再无数据更新。到2025年12月，Limitless被Meta收购，正式停止硬件销售。还有行业人士分享了一个数据，目前主流AI眼镜的拍摄功能周留存只有22%，这某种程度上意味着“第一人称随时随地记录”这个需求依然是伪命题。从这个角度看，如今AI记录硬件的火热，并非基于用户记录需求的完全跑通，而是一轮由供给端主导的集体试错。至于普通用户最终是否会接受全天候“被记录”的生活方式，还未可知。但可以肯定的是，AI让记录硬件在厂商和部分高频场景中出现的商业价值，足以推动密集的产品实验和形态演化。03两种迭代方向尽管AI记录硬件热度不减，但市场仍处在早期探索阶段。Plaud从2024年开始爆发，而多数竞品直到去年下半年才陆续亮相。实际使用中，不少问题也逐渐显现：续航有限、嘈杂环境下的语音识别不准确、AI生成的摘要质量参差不齐。而更现实的挑战，是用户是否愿意为一件额外携带的设备，长期付出心智成本。“需要记得携带，是阻止我买这类产品的最大原因，”一位用户如是说道。正因如此，业内逐渐形成共识，下一代AI记录硬件要解决两个关键问题：嵌入日常行为，以及降低持有成本。Plaud在原生硬件方向上继续探索。除了传统卡片式产品，还推出了NotePin和NotePin S，可夹在衣物上或当吊坠佩戴。这种设计让佩戴几乎无感，记录行为更自然，用户无需额外操作，就能完成日常记录。同样，飞书与安克创新联合推出的“录音豆”，重量仅10克，大小如纽扣，可夹在衣领上随身佩戴。这种微型化与可穿戴设计，本质上是在降低“开录成本”，让记录行为更自然，让记录行为更贴近自然习惯，而非额外任务。另一条更广泛的路径，是将AI记录能力嵌入已有设备，而非创造全新硬件。CES 2026上，出门问问就推出了AI录音耳机和录音手表；AI录音戒指也层出不穷，如朱啸虎投资的Gyges Lab和前字节员工创立的Spark Ring。前不久，OpenAI也宣布将在2026年下半年推出首款硬件。其中一款是代号“Sweetpea”的类AI耳机产品；另一款则是代号“Gumdrop”的智能笔或可穿戴音频设备。可以确定的是，OpenAI选择在成熟品类中加入AI记录能力，而非尝试全新硬件形态。这种方向的优势在于，用户无需额外携带设备，记录功能随日常行为自然生成。耳机顺带记录语音，眼镜顺带捕捉视觉，用户感知微弱，却能持续产生高价值数据。因此，AI记录硬件未来真正的竞争，不只在于功能上的升级，更重要的是，谁能在不显著增加用户负担的前提下，占据一个稳定行为。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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