春晚流量兑现，追觅直播间多平台数据创历史记录

市场资讯02-24

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　作为春晚历史上首个以完整智能生态登台的智能科技品牌，追觅科技凭借春晚现象级曝光，线上直播间全域爆发，京东、抖音、天猫等核心平台流量与订单量同步飙升，创下历史记录，成为科技品牌在春晚舞台上品效合一的标杆。　　据追觅科技披露的春节战报数据显示，春晚开播后极短时间内，全网搜索热度呈现碾压式增长。　　全网范围内，追觅品牌搜索...

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　　作为春晚历史上首个以完整智能生态登台的智能科技品牌，追觅科技凭借春晚现象级曝光，线上直播间全域爆发，京东、抖音、天猫等核心平台流量与订单量同步飙升，创下历史记录，成为科技品牌在春晚舞台上品效合一的标杆。\n　　据追觅科技披露的春节战报数据显示，春晚开播后极短时间内，全网搜索热度呈现碾压式增长。\n　　全网范围内，追觅品牌搜索...</p>\n\n<a 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　　作为春晚历史上首个以完整智能生态登台的智能科技品牌，追觅科技凭借春晚现象级曝光，线上直播间全域爆发，京东、抖音、天猫等核心平台流量与订单量同步飙升，创下历史记录，成为科技品牌在春晚舞台上品效合一的标杆。\n　　据追觅科技披露的春节战报数据显示，春晚开播后极短时间内，全网搜索热度呈现碾压式增长。\n　　全网范围内，追觅品牌搜索热度在除夕夜达到行业均值的35倍，行成断层式领先。除夕过后，追觅官方旗舰店在平台生活电器品类全部登顶品牌TOP1。\n　　这不是单一品类的爆发。春节期间，追觅吸尘器、洗衣机等品类在天猫、京东等平台登顶各品类热卖榜第一名。\n\n\n\n　　以追觅洗衣机为例，不仅登顶抖音大家电直播带货榜第一，直播同时在线人数10万+，总裁专场直播GMV更是突破百万，在线人数峰值达到18万。在此协同增长效应下，追觅冰箱、空调、洗衣机等大家电在抖音直播间销售额普遍实现3-5倍增长，多个直播间日均场观破万，点赞数突破百万。\n\n\n\n　　更值得玩味的是新品类。春节期间，追觅大厨电在抖音销售额环比增长超过320%，小厨电新品在京东首发后迅速登上实时热销榜第一。首次亮相春晚的智能戒指，节目播出后迅速登顶多个电商平台热销榜第一名。换句话说，只要出现在春晚镜头里的“同款”，都被用户搬进了购物车。\n\n\n\n　　过去，追觅科技以出海见长，在海外市场攻城略地。而在今年春晚之后，追觅已从“出海优等生”进阶成为“国民品牌”。这种认知变化，不仅体现在线上直播间，还将在线下渠道、未来新品发布中持续释放势能。\n　　被挤爆的直播间是荣耀，更是全新的起跑线。当用户的期待被拉升到新高度，能够持续喂饱市场的，只有不断进化的核心技术。正如追觅内部人士所言：“流量可以买来一时热闹，但只有技术和体系化能力能买来用户的长期信任。”\n　　这场春晚“流量核爆”给行业留下的启示是：在流量红利见顶的今天，品牌需要的不仅是曝光，更是接住流量的系统能力——从核心技术、产品力、供应链到直播运营、用户口碑，每一个环节都决定着泼天富贵最终能否兑现。至少从目前看，追觅科技交出了一份高分答卷。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：何俊熹","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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